Keith Olbermann to Pen 5-Part Topps Series

Wed May 14, 2008 2:01pm EDT

* Reuters is not responsible for the content in this press release.

Popular MSNBC anchor and avid baseball card collector to appear in Sports
Collectors Digest

CINCINNATI, May 14 /PRNewswire/ -- MSNBC anchor Keith Olbermann tells the
inside story of three decades' worth of Topps proof cards in an exclusive
five-part, serialized feature to debut with the May 30 issue of Sports
Collectors Digest (http://www.sportscollectorsdigest.com) on newsstands May
15. Readers will be treated to a narrative of nearly 30 years of baseball card
lore told by Olbermann, the hobby's premier expert. Each segment is
illustrated with dozens of cards from private collections not seen publicly
for generations. The magazine will also host an online sweepstakes to coincide
with the series; top prizes include items from the famed Topps Vault and a
unique, one-of-a-kind plaque depicting "The Rarest Reggie," a 1977 proof card
of Reggie Jackson.
    "Baby Boomers remember their baseball cards fondly, the colorful little
pasteboards that brought the likes of Mickey Mantle, Henry Aaron, and Willie
Mays to life for a generation of fans before the dawn of free agency, cable
television, and stadiums awkwardly named after pharmaceutical conglomerates,"
said Sports Collectors Digest Editor T.S. O'Connell. "Keith is perhaps the
most famous baseball card collector around. He owned virtually all of those
iconic cards at one time or another, but he also has some vintage cards that
only a handful of hobbyists have ever seen, much less owned. We are thrilled
to be able to share this collection with our readers." Olbermann's collection
includes 'goofs' that the famed Topps proofreaders caught, but, despite their
best efforts, eventually found their way into print and the hobby.
    The five articles, spanning from 1958 to the 1980s uncover -- and show
readers -- comic moments like Bob Gibson and Tom Seaver posing as
left-handers, or the late-season trades that caused Topps designers to
hurriedly redesign cards, or attempt to 'airbrush' team logos long before the
advent of computer technology.
    Sports Collectors Digest will conduct an exclusive sweepstakes in
conjunction with the series, asking collectors to offer their views on a host
of hobby topics on the publisher's Web site, with random drawings for prizes,
including a top prize of a 1977 proof card of Reggie Jackson depicting him
with the Orioles, and other rare Topps proofs.
    Sports Collectors Digest is published by F+W Publications. F+W
Publications is an established special interest publisher and marketer of
magazines, books, book clubs, conferences, and interactive media properties.
Its mission is to deliver to passionate consumers the content, community, and
data they desire, regardless of platform. The Company publishes more than 50
magazine titles, and has more than 4,000 books in print with 750 new titles
each year.  F+W is owned by private equity firm, ABRY Partners, LLC.
SOURCE  Sports Collectors Digest

T.S. O'Connell, Editor, Sports Collectors Digest, +1-715-445-4612, ext. 13243,
Thomas.O'Connell@fwpubs.com
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