Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Movie Network...

Wed May 14, 2008 3:36pm EDT

* Reuters is not responsible for the content in this press release.

Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Movie
Network Espanol on Demand to Launch in Cox Communications Markets
Lifetime Television HD to Debut in June

NEW YORK, May 14 /PRNewswire/ -- Lifetime Networks announced today a
wide-ranging agreement for Cox Communications to launch all of the company's
new multi-platform channels, including Lifetime Television HD, Lifetime Movie
Network HD, Lifetime On Demand and Lifetime Movie Network Espanol On Demand.
Cox will begin rolling out Lifetime HD to its customers in June.
    Lifetime HD features programming from the most-watched women's network
including the smash hit drama "Army Wives" (returning June 8), Lifetime's most
successful series ever, and popular Lifetime Original Movies like "The Tenth
Circle" (June 28), featuring Kelly Preston and Ron Eldard in an adaptation of
Jodi Picoult's powerful best-seller.
    Far and away the #2 rated women's channel, Lifetime Movie Network offers
entertaining films 24/7, such as the upcoming true life story, "Little Girl
Lost: The Delimar Vera Story" (August 17), starring Judy Reyes, Ana Ortiz and
A Martinez. The channel, which has delivered eight consecutive quarters of
ratings growth, celebrates its 10th anniversary in June.
    In making this announcement, Lori Conkling, Executive Vice President,
Distribution, Lifetime Networks, said, "This deal with Cox underscores the
importance of offering women the products and services they want. Our recent
research* shows that many women want to add our popular channels to their
high-definition package, with 85 percent of women 18-54 saying they are
interested in watching movies in high-definition. We look forward to working
with Cox as they make our new services available throughout the year to their
customers."
    LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and
Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment
Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney
Company.
    *2007 online survey among nationally representative sample of W18-54 who
     are digital cable influencers
SOURCE  Lifetime Networks

Gary Morgenstein of LIFETIME, +1-212-424-7162, morgenstein@lifetimetv.com
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