Get the Vibe: Empowers Consumers to Get Sponsored, Do Good

Wed May 14, 2008 6:43pm EDT

* Reuters is not responsible for the content in this press release.

New Social Media Platform Enables People to Showcase Brands They
                    Love for Causes They Care About
LOS ANGELES--(Business Wire)--
SocialVibe offers consumers a fresh and fun way to enhance their
social media experience with the launch of its new platform.
SocialVibe is designed to enable interaction between people, the
brands they love and the causes they are passionate about. The
platform mobilizes millions of social media consumers to easily
promote, distribute and support brands and charities and distribute
these alliances via social networks like Facebook and Myspace, blogs
and personal websites.

   "SocialVibe recognizes the power and influence of the individual
within social media," said Joe Marchese, founder and president,
SocialVibe. "Our platform empowers individuals to wield this power and
influence for a good cause while presenting brands with a unique
platform to connect with a rapidly growing number of users. Pilot
partners of SocialVibe include Coca-Cola, NBA, Sprint and Nestle."

   SocialVibe members interact with and endorse brands through a
quick and easy process. Members simply choose a charity to support and
a brand to endorse. By supporting brands, members earn points that
accrue towards direct charity donations, while at the same time
SocialVibe members can earn perks, including one-of-a-kind travel
experiences, high-end gadgets and access to exclusive events. In
public beta since February 2008, SocialVibe has grown 300% per month
with thousands of new members joining daily. Since the public beta
kick-off, SocialVibe has already donated more than $30,000 to 14

   "It's amazing what the power of one can do," said Matthew Lush,
MySpace user with more than 400,000 friends. "I can finally help more
people by raising money effortlessly. I'm so glad a site like
SocialVibe has finally arrived."

   SocialVibe has partnered with the most requested non-profit
organizations, including World Wildlife Fund, PETA, charity:water, One
Laptop Per Child, Surfrider Foundation, Direct Relief International,
Partnership for a Drug-Free America, Invisible Children and Donors

   " has made it easy for us to reach a dynamic and
influential group of potential supporters that we're not able to reach
through traditional marketing efforts," said Steve Blank, director of
development, Surfrider Foundation. "Not only have the results been
fantastic in terms of our fundraising, but the ability for SocialVibe
to help increase our online profile across social media is exciting
and essential to the evolution of our foundation."

   SocialVibe provides brand partners with a turnkey solution for
engaging consumers and building loyalty. Members of SocialVibe act as
brand ambassadors, selecting brands they love and spreading the word
throughout their networks.

   "SocialVibe provided us with access to consumers who self-select
our brand and are active in social media. The platform provided a new
way for us to engage with consumers on a deeper level and give our
brand advocates a voice," said Joe Ferry, interactive marketing
manager, Nestle.

   SocialVibe most recently forged a partnership with IPG Emerging
Media Lab to develop groundbreaking research and promoting the
offering to IPG's expansive roster of agencies and clients.

   About SocialVibe:

   SocialVibe recognizes that individuals hold the key to generating
attention and wielding influence in social media. It's a powerful new
way for brands to interact with people and change the way brands
participate in social media. SocialVibe allows people to choose a
brand to endorse, earning opportunities to get brand perks and points.
The points that members earn are then turned into funds for the
charitable cause of their choice. SocialVibe received $4.2 million in
Series A funding led by Redpoint Ventures in December 2007. Redpoint
Ventures partner Greg Martin joined SocialVibe's board of directors as
part of the financing.

Rogers & Cowan
Jennifer Fader, 310-854-8155
Wendy Zaas, 310-854-8148

Copyright Business Wire 2008
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