Mobile Social Network 'qeep' an International Hit, with 100,000 Members Worldwide...

Mobile Social Network 'qeep' an International Hit, with 100,000 Members Worldwide in First Three Months

Cell-Phone Application Makes Mobile Interaction Virtually Free for
Young People around the World
COLOGNE, Germany--(Business Wire)--
Mobile social network "qeep" recently reached 100,000 registered
users, with registrants continuing to arrive at a rate of 1,500 to
2,000 new users per day. The network has won increased worldwide
attention by adapting to suit the needs of an international market.

"Qeep's international success is primarily due to the versatile
design of the community, which allow users to comfortably interact
across cultures," said Christian Schulte, co-founder and managing
director of Blue Lion mobile, which produced qeep. Among the most
popular features have been qeep's free "QMS" messaging system and its
photo-sharing service. Users of the network, or "Qeepers," as they are
called, have sent 2 million messages and blogged 20,000 photos in just
three months.

Contributing to the popularity of these features is their
extremely low cost. Qeep operates on an Internet-based network. Though
the application is accessed via mobile phone, actual data is sent
across the Internet. Such data-transfer rates are far cheaper than
alternative transmission systems. QMS messages, for instance, are sent
via a data-compression system at a fraction of the cost of SMS.
Blogged photos are viewable from within the network, permitting
photo-sharing between friends that completely circumvents the cost of
multimedia messaging services, or MMS. Other interactive services
include multiplayer games and the "Sound Attack," which activates
humorous sounds in other users' phones. Qeepers have already played
80,000 games and sent 70,000 Sound Attacks, respectively.

According to Christian Schulte, "Qeep has become more appealing to
users through internationalization. We're happy to see our community
grow. The more users qeep has, the more fun it is for everyone. And
that's what we're about."

To sign up for qeep, users can request an account at www.qeep.net,
or download the software directly to their mobile phone via qeep's WAP
portal, at wap.qeep.net.

About qeep

Qeep is produced and distributed by Blue Lion mobile GmbH, a
privately held company founded in 2006 by former executives of
T-Mobile International and Nintendo. Blue Lion mobile GmbH is a
pioneer in the field of interactive mobile applications. The company
is based in Cologne, Germany.

For more information about qeep and Blue Lion mobile, visit
www.qeep.net and www.bluelionmobile.com.

qeep
Gregory Gallagher, +49-22178879723
press@qeep.net

Copyright Business Wire 2008