Introducing New Bilingual and Bicultural How-To Video On Demand Web Site: Saber Hacer...

Fri May 16, 2008 12:29pm EDT

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Introducing New Bilingual and Bicultural How-To Video On Demand Web Site: Saber Hacer Online Developed by Latinos for Latinos Covers Topics of Importance to the Community

LOS ANGELES--(Business Wire)--
Latino consumers in the U.S. will now find an online resource for
topics ranging from personal finance, computers to parenting on the
newly launched broadband Web site, Saber Hacer accessible at
www.SaberHacer.com. The two powerful verbs - Saber and Hacer -
translate into know-how that engages the consumer in an interactive,
educational and fun way. As of today, consumers will have
expert-driven content, in both English and Spanish at their fingertips
that provides them with how-to tips and valuable advice on topics of
interest to the community.

   According to the AOL/Roper Study conducted in 2005, Hispanics'
online use of broadband connections is rapidly increasing. The survey
found that Hispanics rely heavily on the Internet to learn about
products, share opinions and improve their lives overall. However, it
also pointed to the greater need for Spanish content and information
relevant to the community. Given this trend, Saber Hacer is tapping
into a space largely empty of significant, culturally relevant
information, in both English and Spanish, for consumers looking for
expert advice on various issues affecting their family's lives.

   "We recognize that the Internet is becoming a more powerful tool
that more Hispanics are utilizing. Through Saber Hacer, we are
empowering Latinos hungry for information that is going to help them
make important decisions on topics of relevance to them and to the
community as a whole," said Michele Ruiz, president and Co-founder of
Saber Hacer.

   With more than 20 years of production experience, Saber Hacer is
led by Emmy Award-winning journalist Michele Ruiz, who served as
KNBC-TV's 6 pm News Anchor from 1998-2005. Michele conceived the idea
of Saber Hacer with a keen eye on the importance of providing
information, with journalistic standards, in language and relevant to
the lives of Hispanics in the U.S. today. "Saber Hacer holds the key
to valuable information that is often unavailable to Latino consumers
for various reasons. We have partnered with experts in different
fields to make culturally relevant information readily accessible at
the click of a button," Ruiz adds.

   Currently, the Saber Hacer broadband site contains original
content - not translated - and continues to develop culturally
pertinent topics such as health, education and careers among others.
The Saber Hacer team has also given a great deal of attention to the
many market segments that define the Latino community, which is why
content is developed in both English and Spanish. With investment in
focus groups, technology and video production, Saber Hacer continues
to build its knowledge-based content, creating an intellectually
exciting and emotionally engaging bilingual outlet for consumers. In
addition, Saber Hacer provides a series of bilingual DVDs obtainable
through the online store that offers more resources available to
consumers.

   For more information or for media inquiries, please contact Delia
Lopez at 310.882.6844 ext. 52 or dlopez@saberhacer.com.

   About Saber Hacer

   Saber Hacer, LLC, a media company using the brand name Saber
Hacer(TM), is dedicated to providing Latinos in the U.S. and Latin
America with high quality video content in a variety of digital
formats. The Company was founded in April 2006 with its first content
produced in September 2006. Saber Hacer was created to fill a
significant void in the Hispanic community of expert-driven
instructional, self-help, and educational information, in both Spanish
and English, for the fastest growing population in the U.S.

Saber Hacer
Delia L. Lopez, 310.882.6844 ext. 52
dlopez@saberhacer.com

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