IKEA moves into virtual homes with "Sims 2" deal

CANBERRA (Reuters Life!) - IKEA's stylish, affordable furniture has found its way into millions of homes globally and now the world's largest furniture retailer is set to equip even more residences, this time in the virtual world.

The Swedish company has joined forces with videogame publisher Electronic Arts Inc (EA) to provide a selection of must-have items for players of "The Sims 2" videogame.

"The Sims 2" is the sequel to EA's best-selling life simulator "The Sims" series which puts gamers in charge of simulated people, helping them make friends, find jobs, build families, and buy household items and clothes to stay happy.

From late June, Sims 2 players in North America, Europe and the Asia Pacific will be able to use IKEA packs to kit out their virtual homes with furniture, shelving and wall art.

"Home is central to the experience of your Sims and with IKEA additions, it's sure to be the most inviting place in the neighborhood," said an EA statement.

Privately owned IKEA, which has over 230 stores in 24 countries, made its name offering flat-pack design furniture at affordable prices.

The home items will be in an additional software package that players can buy. The deal with IKEA comes about a year after EA teamed up with another Swedish company, fashion retailer H&M, which lets "The Sims 2" players dress their characters in its clothing.

(Reporting by Belinda Goldsmith, Editing by Miral Fahmy)

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