CFI Group and OLC Global Join Forces to Help Call Centers Improve Satisfaction

ANN ARBOR, Mich.--(Business Wire)--
International customer satisfaction firm CFI Group today announced
a new strategic partnership with OLC Global, a leading teleservices
company. CFI Group will leverage the expertise of OLC Global's
business to business sales division to drive sales growth of CFI
Group's CallSat(R) and other products designed to help a broad range
of businesses improve customer service and customer satisfaction with
the call center.

Using the proven methodology of the University of Michigan's
American Customer Satisfaction Index (ACSI), CFI Group is able to
quantify the link between drivers of customer satisfaction and
financial outcomes.

"OLC Global will help us deliver CallSat(R) to the front doors of
call centers around the United States," said Sheri Teodoru, CEO of CFI
Group. "Their relationship with the call center industry allows us to
disseminate ACSI-based customer satisfaction research and analysis to
call center managers who are eager to improve financial results
without sacrificing satisfaction."

"We're excited to partner with such a highly regarded customer
satisfaction measurement and management firm," said Tom O'Connor, CEO
of OLC Global. "Justifying improvements and resource allocation
decisions become much simpler when you can determine what elements of
the customer experience will have the most impact on satisfaction,
loyalty, and revenue. With CFI Group, we're about to make those
resources a lot more accessible."

About CFI Group

CFI Group (www.cfigroup.com) provides strategic customer
satisfaction measurement through 12 offices worldwide. Launched in
1988 by University of Michigan professor Claes Fornell, CFI Group is
headquartered in Ann Arbor, Michigan. CFI Group's tools diagnose the
relationship between customer satisfaction and desired results,
providing clients with concrete action steps to strengthen customer
relationships and a proven model that predicts improvements
in financial performance. CFI Group's technology is used by the
American Customer Satisfaction Index (ACSI) via the Ross School of
Business at the University of Michigan. CFI Group's clients include
AT&T South, Best Buy, British Telecom, Domino's Pizza, U.S. Federal
Government, ServiceMaster, UPS, Yahoo! and other leading companies
around the world.

About OLC Global (formerly On-Line Communications)

OLC Global is a proven leader in the market research data
collection and outbound teleservices industry. Through multiple
contact centers, OLC Global operates 170 fully automated workstations
and average over 5 million contacts per year. OLC Global is in the
process of adding 60 more stations in 2008. OLC Global utilizes CFMC
C-Survent software for its marketing research projects and its
outbound teleservices.

CFI Group
Contact:
Courtney Jenkins, 202-821-2120
cjenkins@kearnswest.com

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