Neiman Marcus Last Call to Anchor Prime Outlets - Livermore

Mon May 19, 2008 9:02am EDT

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Prime Retail's Newest Outlet Center to Open in 2010

LIVERMORE, Calif., May 19 /PRNewswire/ -- Prime Retail announced today
Neiman Marcus Last Call will open a 28,000 square foot store at Prime Outlets
-- Livermore, its newest outlet center located east of San Francisco and north
of San Jose on Interstate 580 in Livermore, Ca., where it will serve more than
8.7 million people living within a 60 mile radius of the site.
    "We are delighted to welcome Neiman Marcus Last Call to Prime Outlets
-- Livermore," said Senior Vice President of Marketing Karen Fluharty.  "In
our mission to create large, well-tenanted outlet centers that offer shoppers
access to the world's leading designers and brand-names, Neiman Marcus Last
Call serves as a key retailer in our merchant collection."
    Slated for completion in 2010 Prime Outlets -- Livermore, a $156 million,
ground-up development project, will feature approximately 120 top designer and
brand-name outlet stores and a gross leasable area 470,000 square feet.
    "Prime Outlets-Livermore is well-positioned to become one of the region's
most popular shopping destinations for local consumers and the region's strong
tourist base," said Gayle Tremblay, vice president, clearance division, Neiman
Marcus."  We are very happy to sign on with Prime Retail and become part of
its Prime Outlets -- Livermore team of merchants."
    About Neiman Marcus
    The Neiman Marcus Group, Inc. operations include the Specialty Retail
Stores segment and the Direct Marketing segment.  The Specialty Retail Stores
segment consists primarily of Neiman Marcus and Bergdorf Goodman stores.  The
Direct Marketing segment conducts both print catalog and online operations
under the Neiman Marcus, and Bergdorf Goodman brand names. Information about
the Company can be accessed at www.neimanmarcusgroup.com.
    About Prime Retail
    Headquartered in Baltimore, Md., Prime Retail is the parent company of
Prime Outlets and one of the largest and most successful owners of retail
centers in the U.S.  Spanning more than eight million square feet throughout
major United States markets and Puerto Rico, Prime Retail recently added top
designer and brand name stores including Giorgio Armani General Store, Gucci,
Michael Kors, Polo Ralph Lauren Factory Store, Salvatore Ferragamo Company
Store, Zegna Outlet and many more to its portfolio.  The company owns and
operates 21 Prime Outlets in markets including Orlando, San Marcos, Texas,
Williamsburg, Va., and Grove City, Pa.  Adding nearly two million square feet
over the next several years, Prime Retail is positioned to become the leading
retail outlet company in the industry.  For more information, please visit
www.primeretail.com.
SOURCE  Prime Retail

Gretchen Ramsey, +1-609-397-4242, Ext. 117, Cell: +1-215-337-1899,
gramsey@oxfordcommunications.com, or Sue Helondovitch, +1-609-397-4242, Ext.
176, Cell: +1-908-930-6509, shelondovitch@oxfordcommunications.com, both of
Oxford Communications
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