'Managing Creative People' Sets out to Address the Black Hole That Surrounds the...

'Managing Creative People' Sets out to Address the Black Hole That Surrounds the Management of Creative People While Debunking Many Myths of Creativity

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c92332) has announced the
addition of "Managing Creative People: Lessons in Leadership for the
Ideas Economy" to their offering.

A clash between the ideology of growth and the growth of ideas,
between control and creativity, between measurement and the
immeasurable, between predictability and the fickle muses of
inspiration in engulfing our boardrooms.

In this scathing swipe at the institutionalised idiocy that is
stifling creativity just at the time the world needs it most Gordon
Torr draws from the leading lights of creativity research to demolish
the myths that surround the generation of ideas in the modern
organisation.

The curse of the brainstorm, the commoditisation of creative
talent, the deskilling of the imagination, the startling inadequacies
of management theory - these and the many other horrors of
idea-assassination that run rampant in creative sector companies are
dissected and disembowelled in this hilarious expose of the drama that
unfolds every time a new idea slides across the boardroom table.

This book sets out to address the black hole that surrounds the
management of creative people, debunking many myths of creativity, and
outlining a revolutionary approach to the pressing issue of creative
productivity in the contemporary creative sector company.

A handbook of tools, techniques, methods and practical ideas whose
USP is a framework for thinking about efficient creative management -
how to extract value from creative time. Gordon Torr presents a
logical argument that puts in place the building blocks of the
author's knowledge and experience towards the final architecture.

Contents:

Preface

Acknowledgements

I THE CREATIVE INDIVIDUAL

1 The Day the World Ran out of Ideas

2 The Problem with Creative People

3 Two Guys in a Garage

4 21st Century Snake-Oil

5 The Biology of Inspiration

6 The Creative Personality

7 The Survival of the Weirdest

8 Towards a Formula for Genius

9 The Barbel and the Breadboard

II THE CREATIVE ORGANIZATION

Introduction to Part II

10 The Muse's Ransom

11 Poison in the Water-Cooler

12 Podsnaps and Ponytails

13 Structures and Strictures

14 Place Matters

15 The Road to Exit Five

16 The Maze

17 The Guardians of the Maze

18 The New Patronage

Bibliography

Further Reading List

Index

For more information visit
http://www.researchandmarkets.com/reports/c92332

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008