More Than Four Million Mobile Messages Received in Power 96 FM's ''High School Spirit''...

More Than Four Million Mobile Messages Received in Power 96 FM's ''High School Spirit'' Contest in Miami, Fla.

Mobile Marketing Leader HipCricket Guides Station to Near 100
Percent Growth in its Mobile Database
KIRKLAND, Wash.--(Business Wire)--
More than four million mobile messages were received by Miami,
Fla., radio station Power 96 FM (WPOW) in a "High School Spirit"
contest with the winning school hosting a concert by Plies, Colby
O'Donis and Pleasure P. The promotion, designed and executed by mobile
marketing leader HipCricket, also enabled the Beasley Broadcast Group
station to nearly double its mobile database.

Each participating high school in Miami-Dade, Broward and Palm
Beach counties was assigned a keyword for the 25-day contest that
ended in late April. Students and others could text as many times as
they wanted to the station's shortcode. In just over four weeks, Power
96 received 4,161,644 votes via text message. The station also nearly
doubled its mobile marketing database, with listeners opting in to
receive future promotions from the station. Coral Reef Senior High won
the performance by Plies, Colby O'Donis and Pleasure P.

HipCricket, which works with Power 96 and all its clients in
creating real-time, one-to-one relationships, has a long and
successful history with similar campaigns. More than a quarter-million
texts were received by a Beasley station in Philadelphia for a concert
with Paula DeAnda.

"Talk about listener involvement," said Tom Calococci, program
director of Power 96. "This campaign really shows the power of mobile
marketing and our partnership with HipCricket. This is a perfect case
of us engaging our audience and creating an opted-in relationship for
interaction with our listeners moving forward."

"We're thrilled for Power 96," said HipCricket CEO Ivan Braiker, a
30-year radio veteran. "This campaign and many others we've run just
like it are proof that broadcast can be interactive. Power 96 is now
in perfect position to bring further value to its opted-in listeners
through offers and other promotions."

About HipCricket

HipCricket Inc., a pioneering mobile marketing software and
services company, specializes in producing interactive mobile
marketing campaigns that generate new revenue for radio, television,
brand and agency clients. The company drives revenue and increases
listenership, viewership and loyalty by tapping into the behaviors and
interests of more than 136 million Americans. HipCricket's unique
technology creates one-to-one relationships between participants and
advertisers, based on the trust of an opt-in only program. Since its
launch in 2004, HipCricket has delivered more than 17,000 successful
campaigns and outstanding results for the biggest brands and broadcast
groups in the U.S., including: Clear Channel Radio, Premiere Radio
Networks, Cumulus Radio, Triad Broadcasting Company, Perry
Broadcasting Inc., Press Communications, Sandusky Broadcasting, Katz
Media Group, Beasley Communications, Bonneville International, Cox
Radio, Media General, NBC, Coca-Cola, Staples, and Hershey's. For more
information, please visit www.hipcricket.com.

fama PR
Doug Fraim, 617-758-4176
hipcricket@famapr.com

Copyright Business Wire 2008