GEICO Chooses Clear Channel Radio for Cause Marketing

Top Insurance Ad Spender to Raise Public Awareness for the
American War Letters Campaign with Clear Channel Radio's Integrated
On-Air and Online Assets

Horizon Media to Orchestrate Media Buy Around Commemorative
Occasions to Salute War Heroes
SAN ANTONIO--(Business Wire)--
Clear Channel Radio today announced it has been selected by GEICO
to execute an advertising campaign on its radio stations and station
Web sites in support of the American War Letters Campaign. Launching
Memorial Day week, the campaign that features excerpts from the audio
editions of author Andrew Carroll's bestselling WAR LETTERS and BEHIND
THE LINES, is a joint effort by GEICO and the Legacy Project to
preserve American wartime correspondence. The special event online,
on-demand content is available at www.AmericanWarLetters.com, a Web
site designed and being hosted by Clear Channel Radio's Creative
Services Group and featuring audio/visual recordings of some the most
poignant letters by media, entertainment and literary notables.

"The Legacy Project's mission is to honor and remember our troops
and veterans from every war in our nation's history by preserving
their letters and e-mails home," said Carroll, who founded the Legacy
Project in 1998. These are their experiences in their own words, and
no one can tell these stories better than they can."

Four flights of 10 and 15-second radio spots donated by GEICO will
run in the top 25 U.S. demographic market areas during the Memorial
Day, Fourth of July, Labor Day and Veteran's Day holiday periods.
Online content, in conjunction, will focus on the Revolutionary and
Civil Wars, World War I & II, Vietnam and current military
deployments. In addition, Clear Channel Radio will be supplementing
GEICO's support with 30-second public service on-air announcements, as
well as Web banners on its 800+ station sites.

"Given our roots in providing insurance to government employees
and underwriting American families, GEICO could not resist the
opportunity to support the Legacy Project in its efforts to preserve
and share such important pieces of our country's history," said Bill
Brower, Director of Advertising for GEICO. "As Clear Channel Radio has
been key to our marketing efforts and success in building brand
loyalty, we've seen how its integrated use of on-air and online radio
moves audiences to act, and expect its strategy to be particularly
effective during these periods of patriotic reflection."

"This campaign uses radio during patriotic times to allow GEICO to
connect with their core consumer and, most important, pay tribute to
these great American heroes in a unique and unprecedented way," said
Bill Koenigsberg, president and CEO of Horizon Media.

"With multiplatform campaigns, we can reach consumers across the
country and throughout the entire day," said Bob McCurdy, Regional
President, Clear Channel Radio Sales. "We look forward to seeing
dozens of more war letters added to AmericanWarLetters.com throughout
the campaign and applaud GEICO and Legacy Project for educating
Americans about the sacrifices made by U.S. service members and their
families."

About the Legacy Project

Founded in 1998, the Legacy Project is a national, all volunteer
initiative that works to honor and remember our nation's veterans and
active-duty troops by preserving their personal letters and e-mails.
The Legacy Project also seeks out correspondence by military spouses,
parents, and other loved ones because they, too, make enormous
sacrifices for this country in times of war. Over the past 10 years,
Americans have shared with the Legacy Project more than 80,000
never-before-seen letters from every conflict in this nation's
history, including e-mails from Iraq and Afghanistan.

Please visit www.WarLetters.com to learn more about sharing
wartime correspondence with the Legacy Project, preservation tips,
details about WAR LETTERS and BEHIND THE LINES, and other important
information.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving
local communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods and cell phones and used via navigation
systems from BMW, Volvo, TomTom, Garmin and others. The company's
operations include radio broadcasting, syndication and independent
media representation. Clear Channel Radio is a division of Clear
Channel Communications, Inc. (NYSE:CCU), a leading global media and
entertainment company. More information on the company can be found at
www.clearchannel.com.

Brainerd Communicators
Scott Cianciulli, 212-986-6667
cianciulli@braincomm.com
or
Jennifer Gery, 212-986-6667
gery@braincomm.com

Copyright Business Wire 2008