INRIX Announces Comprehensive Connected Services Platform Integrating Traffic, Map,...

INRIX Announces Comprehensive Connected Services Platform Integrating Traffic,
Map, Routing and Other Content Into a Complete Solution for Navigation
Applications
First to market with third generation routing platform, 800,000 miles of
traffic data and customized solutions for connected navigation devices

KIRKLAND, Wash., May 20 /PRNewswire/ -- INRIX(R), the leading provider of
traffic information, today announced a comprehensive suite of INRIX Connected
Services solutions for navigation devices, telematics services and other in-
car applications. The INRIX Connected Services platform encompasses the
world's first 'third generation' routing engine, dynamic traffic data covering
800,000 miles of roadways, additional location-relevant content, and a
developer zone designed to greatly simplify creation of location-based service
applications.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b)
World's First 'Third Generation' Routing Service
INRIX is introducing the world's first 'third generation' routing service
which goes beyond current state-of-the-market "traffic avoidance" routing
algorithms to incorporate real-time, predictive and historical traffic
information providing consumers with accurate fastest-route calculations.
INRIX technology has developed a platform that enables the ability to
anticipate traffic and road conditions along potential routes, over the course
of time. INRIX routing algorithms can intelligently evaluate multiple routes
and apply the most relevant fusion of traffic information available across
each segment of roadway along the entire route. This groundbreaking service
looks into the future to determine how traffic is expected to change along the
course of travel -- a breakthrough in providing better routes and more
accurate travel times to consumers.
Total Fusion
INRIX also announced the availability of INRIX Total Fusion, the first
traffic data service that intelligently combines real-time, predictive and
historical traffic information for over 800,000 miles of roadways across the
U.S. INRIX Total Fusion is the ideal solution for a rich connected navigation
experience, providing speed information for busy city streets and congested
arterials in addition to major freeways and the entire U.S. interstate highway
system.
Connected Services Content and Developer Zone
The INRIX Connected Services platform seamlessly integrates Total Fusion
traffic data and time-intelligent, traffic-influenced routing with other
dynamic content aggregated by INRIX including map data, fuel prices, weather,
movie times, local search and more. INRIX has partnered with best-of-breed
companies -- including Tele Atlas, deCarta, Clear Channel, OPIS and others --
to aggregate the highest quality location-relevant content and geospatial
services available.
Customers of INRIX will gain direct access to the INRIX Connected Services
platform and content via the INRIX Developer Zone (devzone.inrix.com). In
addition to sample applications and code libraries, the developer zone
provides API access to the INRIX Connected Services platform, routing engine
and content, greatly simplifying the creation of location-based service
applications. Example applications customers can integrate include traffic
flow and incident information with other content to create targeted
applications including integrating traffic-influenced routing based upon real-
time, historical and predictive traffic; enabling traffic-based alerts
customized to individual users; highlighting road speeds or fuel prices along
a potential route or in a region; and displaying traffic on a map.
"Today's announcement marks an important evolution for INRIX from being
solely a traffic data information provider to a company focused on delivering
customized solutions -- with traffic at its core -- for connected devices,"
commented Bryan Mistele, INRIX president and CEO. "We are enabling our
customers to swiftly achieve their go-to-market strategies by providing a one
stop shop for location-relevant content along with a suite of developer tools
for easy access to our content and services. As costs come down across all
segments, device makers need to differentiate -- this is their catalyst to
stay competitive."
INRIX Connected Services platform offers an unparalleled suite of content
services providing navigation OEMs and location-based service application
developers with private label, go-to-market solutions for in-vehicle, personal
navigation device (PND), wireless phone and other connected devices. The
company has several customers for its connected services platform which will
be formally announced in the coming months.
Rising consumer awareness, declining unit prices and rapid technological
advances are driving exponential growth of navigation devices and
applications. According to a recent study published by ABI Research, real-
time, two-way connected versions of navigation devices (PNDs, automotive OEM,
and aftermarket) will show strong growth, reaching nearly 100 million units
shipped by the end of 2012. Handset-based navigation will also experience
explosive growth over the next 5 years -- from under 500,000 users worldwide
at the end of 2007 to more than 70 million at the end of 2012.(1)
INRIX Connected Services will be available to INRIX customers in June,
2008.
About INRIX
INRIX(R) is the leading provider of accurate real-time, historical and
predictive traffic information in North America and Europe, with over 55
customers and industry partners including TomTom, MapQuest, Microsoft, Clear
Channel Radio's Total Traffic Network, TeleNav, I-95 Corridor Coalition, Tele
Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC
Transistance, and TNO. INRIX delivers the highest quality data and broadest
coverage available for personal navigation, mapping, telematics and other
location-based service applications in the car, online and on mobile devices.
INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, including traditional road sensors and the company's unique network
of over 750,000 GPS-enabled vehicles and cellular probes. INRIX delivers
traffic information today for over 100 markets in North America and via ARC
Transistance for 16 European countries. To experience the traffic technology
revolution behind the next generation of navigation and location-based service
applications, visit http://www.inrix.com.
INRIX is a registered trademark of INRIX, Inc. in the United States and/or
other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

(1) ABI Connected Navigation Research Brief -
- Q42007

SOURCE INRIX, Inc.

K. Michele Large of INRIX, +1-425-284-3854, Michele@inrix.com