Tween Brands Appoints Rolando de Aguiar Chief Financial Officer

NEW ALBANY, Ohio--(Business Wire)--
Tween Brands Inc. (NYSE:TWB) announced today that Rolando de
Aguiar has been appointed Executive Vice President and Chief Financial
Officer effective June 2, 2008.

Mr. de Aguiar, 59, was most recently a managing director with
Abacus Advisors LLC, a New York City based management advisory
company, with extensive background in consulting with the retail
industry. Prior to joining Abacus, Mr. de Aguiar was a senior officer
of Ames Department Stores and served as their chief administrative
officer. At Ames, Mr. de Aguiar had responsibility for finance,
information technology, human resources and external communication.
Prior to joining Ames, he was executive vice president and chief
administrative officer with Gruma, S.A. de CV, an international
manufacturer and distributor of consumer products, and held senior
finance positions with Sears, Roebuck and Co. in both domestic and
international assignments. Mr. de Aguiar also spent nine years at
Occidental Petroleum Corporation in positions of increasing managerial
responsibility.

"We are extremely pleased to have Rolando join our team," said
Mike Rayden, Tween Brands Chairman and Chief Executive Officer. "His
vast experience with several retail organizations, plus his earlier
experience with other world-class companies, will serve us well as we
continue on our growth path."

Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995

This press release contains various "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995 and other applicable securities laws. Such statements can be
identified by the use of the forward-looking words "anticipate,"
"estimate," "project," "target," "predict," "forecast," "believe,"
"intend," "plan," "expect," "hope," "risk," "could," "pro forma,"
"potential," "prospects," "outlook," or similar words. These
statements discuss future expectations, contain projections regarding
future developments, operations or financial conditions, or state
other forward-looking information. These forward-looking statements
involve various important risks, uncertainties and other factors that
could cause our actual results to differ materially from those
expressed. The following factors, among others, could affect our
future financial performance and cause actual future results to differ
materially from those expressed or implied in any forward-looking
statements included in this press release: changes in consumer
spending patterns, consumer preferences and overall economic
conditions; decline in the demand for our merchandise; the impact of
competition and pricing; the effectiveness of our brand awareness and
marketing programs; a significant change in the regulatory environment
applicable to our business; risks associated with our sourcing and
logistics functions; the impact of modifying and implementing new
information technology systems; changes in existing or potential trade
restrictions, duties, tariffs or quotas; currency and exchange risks;
availability of suitable store locations at appropriate terms; ability
to develop new merchandise; ability to hire and train associates; the
potential impact of health concerns relating to severe infectious
diseases, particularly on manufacturing operations of our vendors in
Asia and elsewhere; acts of terrorism in the U.S. or worldwide; and
other risks that may be described in other reports and filings we make
with the Securities and Exchange Commission. Future economic and
industry trends that could potentially impact revenue and
profitability are difficult to predict. Therefore, there can be no
assurance that the forward-looking statements included here will prove
to be accurate. The inclusion of forward-looking statements should not
be regarded a representation by us, or any other person, that our
objectives will be achieved. The forward-looking statements made
herein are based on information presently available to us, as the
management of the company. We assume no obligation to publicly update
or revise our forward-looking statements even if experience or future
changes make it clear that any projected results expressed or implied
therein will not be realized.

About Tween Brands, Inc.

Tween Brands, Inc. is a leading specialty retailer for tweens
(ages 7 to 14). At Limited Too, the company sells sportswear, related
accessories and key lifestyle items for active, fashion-aware tween
girls. Limited Too currently operates 582 stores across the United
States, and has 27 international franchised stores. Limited Too
publishes a catazine coinciding with key tween shopping times
throughout the year and conducts e-commerce on its Web site,
www.limitedtoo.com.

Justice is the company's newer specialty retail concept for tween
girls, offering moderately-priced sportswear, accessories and
lifestyle items in predominantly off-the-mall store sites. Justice
also publishes a catazine for its tween customers and currently
operates 282 stores across the United States, the locations of which
can be found on their Web site, www.justicejustforgirls.com.

Company home page: www.tweenbrands.com

Tween Brands
Robert Atkinson, 614-775-3739

Copyright Business Wire 2008