AbsolutelyNew Licenses Back Scrubber to Kinsman Enterprises, Inc.

Inventors Look to Clean up After More Than Ten Years of Work
SAN FRANCISCO--(Business Wire)--
AbsolutelyNew Inc., a next generation consumer products company
focused on bringing the best products from independent inventors to
market, has secured a licensing deal for independent inventors Virgo
Ballares and Theresa Pierce. The hands-free Back Scrubber will be
manufactured by Kinsman Enterprises, Inc.

The Back Scrubber uses suction cups to stick to the wall of any
shower providing a hands-free solution for cleaning hard to reach
areas of the back. The inventor came up with the idea as an
alternative for people with mobility issues who can't use back
scrubbers with extended handles. The hands-free back scrubber can be
placed anywhere in the shower and the sponge is replaceable.

Ballares received his first patent for the product in 1994. In
1998, he applied for an improved patent to include all shapes, sizes
and colors. He found the most difficult challenge in bringing the
product to market was negotiating the right contract deal. Pierce made
the final decision to work with AbsolutelyNew.

"AbsolutelyNew was always there for us," said Pierce. "They were
constantly sending marketing materials and information on how we could
succeed with our invention. They have been a great company to work
with."

"We're always eager to review AbsolutelyNew's inventions. Their
presentations are top-notch, their people are easy to work with, and
they have a great track record," said Rick Hanners, Vice-President of
Kinsman.

This is the fourth product that AbsolutelyNew has licensed to
Kinsman Enterprises in the last two years. "It takes a lot of time and
energy to build relationships with companies like Kinsman, but once
they start licensing from us, they usually come back for more," said
Richard Donat, AbsolutelyNew's CEO.

About AbsolutelyNew

AbsolutelyNew, headquartered in San Francisco, is a rapidly
emerging, venture capital backed consumer products company that
develops inventions from independent inventors and sells them through
leading retailers and manufacturers. The company's diverse products
span a wide range of categories, and can be purchased in stores, in
catalogs, and on TV. For more information, please visit
www.absolutelynew.com.

AbsolutelyNew, Inc.
Bill Freund, 415-865-6200 ext. 1104
VP of Marketing
bfreund@absolutelynew.com

Copyright Business Wire 2008