Text Analytics Pioneer, Attensity, a Finalist in 2008 American Business Awards(SM)

Attensity's Voice of the Customer Solution Named a Finalist in the
Best New Product or Service - Computer Software Category for the
Stevie(R) Awards
PALO ALTO, Calif.--(Business Wire)--
Attensity(TM), the leader in text analytics software for First
Person Intelligence(TM), was recently named a Finalist for The 2008
American Business Awards, nicknamed "The Stevies." Attensity's Voice
of the Customer Solution (VoC) is a finalist in the Best New Product
or Service - Computer Software category.

Hailed as "the business world's own Oscars" (New York Post, April
27, 2005), The American Business Awards are the only national,
all-encompassing awards program honoring great performances in
business.

Over 2,600 entries from companies of all sizes and in virtually
every industry were submitted for consideration in more than 40
categories. Stevie Award winners will be announced during the annual
gala on Thursday, June 12, at the Marriott Marquis Hotel in New York
City. More than 600 executives from across the U.S.A. are expected to
attend. The ceremonies will be broadcast on radio nationwide by the
Business TalkRadio Network and hosted by Liz Claman of FOX Business
Network.

"We are extremely honored that Attensity's VoC solution has been
named a finalist for this year's Stevie Awards," said Craig Norris,
Attensity's chief executive officer. "Recognition by The American
Business Awards' is a testament not only to our innovation, but also
to our passionate belief in the value and importance of solutions that
allow companies to analyze customer feedback to understand sentiment
and issues around brand, products, services, features and new product
ideas, in order to drive better business decisions."

Attensity's VoC solution takes unstructured data from various
sources and transforms it into structured, actionable First Person
Intelligence. Valuable customer feedback lies within freeform text in
emails, blogs, web forums, surveys, customer service notes, etc.
Attensity's VoC solution allows enterprises to analyze and act on this
unstructured data. Attensity VoC employs the company's patented
Exhaustive Extraction(TM) technology that automatically identifies
facts, opinions, requests, trends, and trouble spots in customer
feedback data. Results provide analysts and managers deeper insights
into customer satisfaction, sentiment and loyalty, and Attensity's
technology allows them to act in a near real-time manner. Attensity's
VoC is in use by market leaders in a wide range of industries, such as
Travelocity(R), Whirlpool(R) and Medicare.

"ABA entries grew more than 30% this year, so being named a
Finalist is more of an accomplishment than ever before," said Michael
Gallagher, founder and president of The Stevie Awards. "It means that
independent business executives have agreed that the nominee is worthy
of national recognition. We congratulate all of the Finalists on their
achievement and wish them well in the competition."

Details about The American Business Awards and the list of
Finalists in all categories are available at www.stevieawards.com/aba.

About Attensity(TM)

Attensity provides the definitive Voice of the Customer platform
built on its text analytics software technology for transforming
unstructured customer feedback into actionable First Person
Intelligence(TM). Attensity's First Person Intelligence is the
backbone of the company's flagship offering to the enterprise as well
as the law enforcement and intelligence communities for increasing
customer satisfaction and improving homeland security. The company's
multi-patented technology mines the freeform text in communication
channels such as emails, surveys, blogs, web forums, case files, and
call center notes. Attensity's hosted and installed solutions provide
insight into customer sentiment, product issues, and coded clues that
enable customer relationship executives and law enforcement analysts
to speed detection and meaningful response to critical events and
competitive challenges. Founded in 2000, the company is headquartered
in Palo Alto, Calif., with a technology center in Salt Lake City,
Utah. Attensity is a recipient of the Red Herring 100, an award
reserved for top private technology companies. More information is at
http://www.attensity.com.

About The Stevie Awards

Hailed as "the business world's own Oscars," Stevie Awards are
conferred in four programs: The American Business Awards, The
International Business Awards, The Stevie Awards for Women in
Business, and the Stevie Awards for Sales & Customer Service. Honoring
companies of all types and sizes and the people behind them, the
Stevies recognize outstanding performances in the workplace worldwide.
Learn more about The Stevie Awards at www.stevieawards.com.

Global Sponsor of the 2008 Stevie Awards is Dow Jones. Supporting
sponsors of The 2008 American Business Awards include FIS Softpro,
High Performance Technologies Inc., John Hancock, RCN Corporation,
Richardson, and Ultimate Software. Media sponsors include the Business
TalkRadio Network, CRM Advocate, and Human Resource Executive.

(C)2008 Attensity Corporation. Attensity, First Person
Intelligence and Exhaustive Extraction are trademarks of Attensity
Corporation in the United States and/or other countries. Other brand
and product names are trademarks or registered trademarks of their
respective holders. Information is subject to change without notice.
All rights reserved.

Attensity Corporation
Michelle de Haaff, 650-433-1718
mdehaaff@attensity.com
or
Sterling Communications
Lisa Hawes, 408-884-5155
attensity@sterlingpr.com

Copyright Business Wire 2008