StrongMail Announces Web Analytics Integration With Omniture Genesis(TM)

REDWOOD CITY, CA, May 20 (MARKET WIRE) --
StrongMail Systems, Inc., the leading provider of on-premise solutions for
marketing and transactional email, today announced the availability of Omniture
Genesis(TM) integration for StrongMail's on-premise email marketing
solutions. StrongMail has been certified as an Omniture Genesis Accredited
Application Partner for Email Marketing, which will offer joint StrongMail
Message Studio(TM) and Omniture SiteCatalyst(TM) customers the ability to create
more effective and targeted email marketing campaigns via a consolidated view of
real-time email marketing and web analytics data.

"Uniting email response data with web site activity is an established way to
improve the relevancy and effectiveness of your email marketing campaigns, and
our
integration with web analytics providers like Omniture not only make that
possible, but easier," said Bill Wagner, executive vice president of business
operations at StrongMail Systems. "StrongMail is continually enhancing its
solutions with innovative technologies, services and partnerships, and
StrongMail's Omniture Genesis integration is just one example of our efforts
to empower marketers with the most effective tools for boosting their company's
bottom line."

Omniture SiteCatalyst integration with the StrongMail Message Studio email
marketing application provides the marketing intelligence needed to help
increase revenue and ROI through highly targeted email campaigns,
includingremarketing and shopping cart abandonment programs. StrongMail Message
Studio
already offers real-time response tracking on a wide variety of metrics,
including targets, sent, failed, opens, clicks, unsubscribes and complaints,
and this new integration with Omniture SiteCatalyst will allow email marketers
to extend this valuable data with specific web site behavior.

Benefits of StrongMail Integration with Omniture Genesis

-- Launch timed email marketing campaigns based on visitor demographics,
behavior and preferences
-- View consolidated data to assess effectiveness of email content,
promotions and overall marketing efforts
-- Measure impact of email marketing campaigns across clicks, purchases
and other key data points
-- Increase revenues through sophisticated remarketing to target
segments, including behavioral segmentation and shopping cart abandonment
programs

StrongMail and Omniture Web Analytics Webinar

StrongMail is also partnering with Omniture on a May 28 webinar entitled,
"Maximizing Email Marketing Results with Web Analytics." In this interactive
event, representatives from Omniture and StrongMail will present strategies
for leveraging web analytics to create effective customer-centric email
marketing
campaigns.

Registration is free and available at:
http://www.strongmail.com/company/news-and-events/webinars/webanalytics.php

StrongMail offers a complete, on-premise solution for marketing and
transactional email that puts companies in control of their customer
communications. Integration with Omniture SiteCatalyst enhances StrongMail's
solutions by enabling segmentation, campaign execution and analysis across
email and web site activity. In addition to strategic technology partnerships
like
Omniture, StrongMail also complements its email management, delivery and
tracking technology with a comprehensive suite of technical and deliverability
services
to maximize and accelerate the ROI for enterprises in any industry or growth
stage.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise
solutions
for marketing and transactional email. StrongMail integrates its proven email
delivery, tracking and campaign management software on high-performance
servers that are optimized for maximum deliverability. In addition to
providing superior control, security and integration capabilities, StrongMail's
in-house approach offers companies a more powerful and cost-effective
alternative to homegrown or outsourced solutions. Hundreds of companies
worldwide
rely on StrongMail's solutions to power their mission-critical customer
communications. A Silicon Valley company, StrongMail is headquartered in
Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners,
Globespan Capital Partners and DAG Ventures. To learn more about StrongMail
Systems, visit www.strongmail.com.

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