Roost Hatches in Tampa Bay Area

Real Estate Search Platform Introduces Most Comprehensive
Collection of Tampa Homes for Sale Alongside Intuitive Search
Experience
TAMPA, Fla.--(Business Wire)--
Roost, the most comprehensive search engine for homes, today
announced availability for the entire Tampa Bay area. Roost.com offers
potential homebuyers an intuitive, fast and fun search experience,
complete with the most comprehensive property listings in the area, to
help them find the right home fast.

"Given the increasing inventory of homes for sale, it's critical
that those looking to buy can see all the properties available," said
Alex Chang, CEO of Roost. "We're bringing Tampa Bay-area residents all
local listings from the MLS and other sources within a feature-rich
search engine. Many sites don't offer the best data with the best
experience and we believe we've solved that problem."

Roost.com brings together a network of individual real estate
broker IDX Web sites and a fast and easy-to-use search engine. This
approach ensures that consumers have access to the freshest and most
accurate property listings as soon as they are available - including
all home photos. In addition, Florida brokers and REALTORS(R) can
leverage the high quality of the MLS listings to attract additional,
self-selected and highly relevant traffic to their core Web sites via
the industry's "IDX" standard.

"At Prudential Florida WCI Realty, we are always looking for new
and innovative ways to connect home buyers with our professional Sales
Associates to help them find their next home," said Rei Mesa, WCI Real
Estate Services Division President / Prudential Florida WCI Realty
President, COO. "We're very excited to partner with Roost.com to help
drive qualified traffic and buyers to our site."

Unlike other online real estate sites, Roost's model ensures
consumers have access to comprehensive MLS listings in major
metropolitan areas across the U.S., via close collaborations with MLSs
and leading local brokers that can help them find their next home.

"Roost.com provides the simplest, most intuitive way to find real
estate on the Web," said Bill Scott, Director UI Engineering for
Netflix and Web design blogger at Looks Good Works Well. "Most real
estate sites force you to search on one page and wait for the results
to show on another page. Roost did away with this painful experience
by making it simple to change what you are looking for and immediately
see your results on the same page. In addition, Roost lets users open
all the photos right in context without an annoying jump to a new
page."

Roost has formed partnerships with many MLSs across the country.
As Roost grows into new target markets, the company will continue to
forge these partnerships to provide the most accurate and complete
listings data on the market. For the real estate industry, Roost
offers an innovative online marketing vehicle for brokers and
REALTORS(R). It provides individual "IDX(1)" sites as part of its
platform, which use MLS listings in compliance with local policies to
attract and qualify self-selected, relevant buyers and sellers to
local REALTOR(R)'s sites.

Roost's platform is available across the Tampa Bay including
Tampa, Lakeland, Venice, Winter Haven, Englewood, Leesburg, Port
Charlotte, Riverview, Wesley Chapel, Lutz, Rotonda West, Plant City,
Land O Lakes, Lake Whales and many others. Tampa Bay-area residents
can start their home search today by visiting http://www.roost.com.

About Roost

Roost is an innovative online real estate platform that combines a
network of individual real estate broker Web sites with a
comprehensive search engine. Roost offers new search technology, an
intuitive, visual interface and the most comprehensive property
listings to help users find a home for sale and find it fast. The
company works collaboratively with Multiple Listing Services (MLSs)
and real estate brokers in each region to provide up-to-date, accurate
data. Roost.com currently lists homes for sale in thousands of other
cities across the nation including; Atlanta; Baltimore; Boise; Boston;
Chicago; Dallas; Fort Worth; Houston; Minneapolis; Orange County;
Orlando; Philadelphia; Phoenix; Portland; St. Paul; Sacramento; Tampa;
Modesto; San Diego, Silicon Valley; St. Louis; Denver and Washington
D.C. areas, ensuring the results for each local search are complete.
Founded in 2007, Roost.com is based in San Francisco, Calif. To start
your home search, visit http://www.roost.com. Keep your eye on Roost.

(1) IDX stands for "Internet Data Exchange" commonly called Broker
Reciprocity. IDX is the primary means of enhancing cooperation between
REALTORS(R) to facilitate the purchase and sale of real estate
property.

LEWIS PR for Roost.com
Bryan Pope, 415-992-4400
roost@lewispr.com

Copyright Business Wire 2008