Omniture Introduces New Visual Interface for Test&Target

OREM, UT, May 20 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization
software, today announced a new version of Omniture Test&Target that
provides marketers with the ability to more visually design, test and execute
marketing campaigns directly on their Web sites. Marketers can now save time
and implement changes immediately on their site, increasing the speed and
ease with which campaign content can be used for A/B testing and targeted
campaigns.

"Testing our site is something that we do constantly," said Matt Sanocki,
director of marketing at Design Public, an exterior and interior creative
design retailer. "The new visual capabilities in Omniture Test&Target
make a tremendous difference because I can get everyone on my online
marketing team involved in the process. It is now easier to design and
launch new marketing campaigns directly on the site, making the Design
Public experience even better for our customers."

The new version of Omniture Test&Target allows online marketers to:

-- Create Tests Visually -- Online marketers can create A/B tests and
targeted campaigns directly on the Web pages where and how visitors will
experience them.
-- Deliver Tests Faster -- New campaigns and marketing ideas can be
tested and implemented as they are conceived.
-- Test More Frequently -- Because the new interface is easier to learn,
teams of online marketers will find it easier to create and collaborate on
marketing campaigns, enabling them to run multiple tests more quickly.

"The new campaign creation and testing capabilities in Omniture
Test&Target have become an important part of our process for creating and
demonstrating value to our clients," said Nicholas Ward, search technology
strategist for Range Online Media, a leading search and interactive marketing
agency. "The ability to build and preview tests simultaneously helps us ensure
a positive visitor experience during testing and limits the complexity for our
team and our clients."

"Putting the right message in front of the right person at the right time
has
always been the marketer's dream," said Jim Sterne, founder of the eMetrics
Marketing Optimization Summit. "Omniture's Test&Target hands the testing
process to marketers and removes the technical and operational steps that
have made testing so tedious in the past."

The new version of Omniture Test&Target is now available. For more
information
on Omniture Test&Target, contact your Omniture account manager, call toll free
(877) 722-7088 or visit
http://www.omniture.com/en/products/conversion/testandtarget.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software,
enabling customers to manage and enhance online, offline and multi-channel
business initiatives. Omniture's software, which it hosts and delivers to its
customers as an on-demand subscription service and on-premise solution,
enables customers to capture, store and analyze information generated by their
Web sites and other sources and to gain critical business insights into the
performance and efficiency of marketing and sales initiatives and other business
processes. In addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture University(TM).
Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft,
Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the
Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns
other
registered and unregistered trademarks. Other names used herein may be
trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
andexpected benefits of our services to customers. These statements are
basedon current expectations and assumptions regarding future events and
business
performance and involve certain risk and uncertainties that could cause actual
results to differ materially, including but not limited to, risks associated
with our ability to ensure that our solutions address the specific
requirements of our customers, the continued adoption by customers of our
services,
including our Test&Target and other services, the significant capital
requirements of our business model, our ability to develop or acquire new
services and enhance existing service offerings, risks associated with our
acquisition strategy and disruptions in our business and operations as a
result of acquisitions, the continued growth of the market for on-demand, online
business optimization services, changes in the competitive dynamics of our
markets, errors, interruptions or delays in our services or other performance
problems with our services, our ability to hire, retain and motivate our
employees, the adoption of laws or regulations, or interpretations of
existing law, that could limit our ability to collect and use Internet user
information, expansion of our international operations; and such other risks
described in Omniture's quarterly report on Form 10-Q for the three months ended
March 31, 2008, and from time to time in other reports filed by Omniture with
the U.S. Securities and Exchange Commission. These reports are available on
theInvestor Relations section of our website at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to conform the
statement to actual results or changes in the company's expectations.

Omniture Press Contact
Blake Stowell
801.722.0115
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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