Buzz Marketing's Paul Dunay and Veotag Partner to Produce "Searchable" Podcasts
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NEW YORK, NY, May 20 (MARKET WIRE) --
Veotag, Inc. (www.veotag.com), a leading Web 2.0 media publishing solutions
provider, today announced that it has partnered with blogger and integrated
marketing expert Paul Dunay to "veotag" Dunay's podcasts for his blog,
www.buzzmarketingfortech.blogspot.com. Dunay's blog, which features podcasts
with
experts such as Professor Clayton M. Christensen of Harvard Business School and
writers such as Malcolm Gladwell, comments on the edge of innovation and
includes more than 65 "veotagged" podcasts.
Veotag makes it possible to "tag" a video or audio file: create a table of
contents, and add links, notes and additional resources. Tagging allows viewers
and listeners to "see" inside a video or audio file so they can quickly find
what interests them most. Veotag is both a cost-effective and time-saving
utility that maximizes the value in every video and audio file. Most
importantly to experts such as Dunay, "veotagged" video and audio files are
searchable and can be indexed by Google, Yahoo! and an organization's own
search engine, helping to drive interest and new audiences to a site.
"Two of the benefits of Veotag for podcasts are 'embedibility' and
'shareability,' but the most important is that Veotag makes podcasts searchable,
and that feature alone can get you to the top of Google," said Dunay. "My
three most popular podcasts are also ranked among the top three results on
Google for searches using key terms in the podcast titles -- and two hold the
number one ranked position. These rankings can be directly correlated to
Veotag's
search utility and indicate that this feature alone can reap tremendous
results."
"Veotag is honored to work with Paul Dunay -- a leading tech marketing
expert -- to
create a 'veotagged' experience for podcasts," said Rob Savette, vice
president of marketing for Veotag. "Paul's blog showcases Veotag's numerous
benefits, such as clickable tables of contents featuring interview questions
that
help users target and find exactly the information they want."
Veotag offers solutions for organizations ranging from financial
institutions to
governments to schools and multi-national corporations. Veotag is suitable for
virtually any topic, including training videos, sales presentations, classroom
lectures, lab demonstrations, sports games, arts performances, conferences and
interviews.
"With podcasting, there is always the challenge that people read faster than
they can listen," continued Dunay. "With the Veotag table of contents, listeners
have the option to move within the podcast: jump forward to a question or
cycle back to an earlier topic. It ends the waiting game that people have had
to play with audio files. With 'veotagged' podcasts, listeners have a personally
tailored experience that can be easily delivered anywhere in the world."
"Veotagged" video and audio files have a clickable table of contents that
tells viewers what's inside and that lets them conveniently click to the
parts that interest them most. Coordinated slides, notes and links also
addrichness to the viewing and listening experience. Veotag's easy-to-use tools
make it
possible for any user, without special IT assistance, to publish video and
audio files to the Web. Reporting features allow users to determine their
best performing video and audio files and optimize titles to gain greater
exposure on search engines.
About Paul Dunay
Paul Dunay has spent more than 20 years in marketing, creating buzz for
leading technology companies such as Google, IBM, Microsoft, Oracle, SAP,
Avaya and Cisco. He also has delivered work for American Express,
Motorola,Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.
Paul currently is a Global Director of Integrated Marketing for
BearingPoint.
His unique approach to integrated marketing has been recognized as a 2007 &
2006 finalist and 2005 winner of the Driving New Demand award of the
Information Technology Services Marketing Association (ITSMA) as well as a
winner of
BearingPoint's Best Overall Marketing Campaign award in 2004.
Paul holds a degree in Leadership from the Yale School of Management, a
degree in Strategy and Innovation from MIT and a Bachelor degree in
marketing and computer science from Ithaca College.
For more information on Paul Dunay: www.buzzmarketingfortech.blogspot.com/
About Veotag
Veotag (www.veotag.com) is a dynamic, cost-effective, Web 2.0 media
publishing
solution for anyone who needs to publish audio, video, and archived web
presentations to the Internet quickly and easily. With Veotag, organizations
ranging from non-profit organizations to school boards and colleges from
financial institutions to major corporations, can add features to make their
videos more convenient, memorable, and efficient to watch. Veotag features a
patent pending clickable table of contents that shows viewers what is inside
the video and allows them to select the sections that interest them most.
Veotag enriches the viewer's experience by displaying coordinated slide shows,
notes
and links within a customized player. Videos enhanced by Veotag can be indexed
by
Google, Yahoo! and an organization's own search engine, allowing viewers to
search within videos -- not just for them.
For more information on Veotag: www.veotag.com
Media Contact:
Bridget Boland
MWW Group
(206) 505-8393
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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