Atheros Enhances New Netflix Player by Roku With Wi-Fi Connectivity

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Tue May 20, 2008 8:01am EDT

Industry-Leading WLAN Technology Brings Convenience and Flexibility to Stream
Video Content from Netflix to TVs

SANTA CLARA, Calif., May 20 /PRNewswire-FirstCall/ -- Atheros
Communications, Inc. (Nasdaq: ATHR), a leading developer of advanced
semiconductor system solutions for wireless and wired communications, today
announced that its Wi-Fi technology delivers the convenience of wireless
connectivity to the new Netflix Player by Roku(TM). Subscribers can now
instantly stream movies and TV episodes from the Netflix(R) website to
televisions through the innovative player.
    Atheros' market-leading WLAN technology in the Netflix Player by Roku will
allow more than eight million Netflix subscribers to watch movies over the
Internet on any television in the house -- without the hassle of installing
networking cables. The cost-efficient solution brings reliable wireless
connectivity to the Netflix player to ensure seamless, dependable reception of
movie and program selections.
    "The amount of video content available online is skyrocketing. Consumers
need easy and flexible ways to receive that content directly on their home
entertainment systems," said Tim Bajarin, president of Creative Strategies.
"By adding Atheros' Wi-Fi into this new system, Roku is further simplifying
this process for consumers and delivering on the promise of the connected TV."
Todd Antes, vice president of the Wireless Networking & Computing business
segment for Atheros, said, "The new player by Roku advances Netflix's
revolutionary movie-by-mail service by enabling it for the digital age.
Netflix subscribers now have simple, fast access to an expanding library of
video content and can stream it to any TV in the home with Atheros'
high-performance Wi-Fi."
    "Roku is pleased to partner with Atheros to offer consumers a quality
wireless experience with the new Netflix player," said Anthony Wood, chief
executive officer and founder of Roku. "We are confident that Atheros'
reliable wireless connectivity and coverage will deliver a satisfying user
experience to our customers."
    The Netflix Player by Roku is now available to subscribers of the Netflix
service. For more information about the Netflix Player by Roku please visit
http://www.roku.com/netflixplayer.
    About Atheros Communications, Inc.
    Atheros Communications is a leading developer of semiconductor system
solutions for wireless and wired communications products. Atheros combines its
wireless and networking systems expertise with high-performance radio
frequency (RF), mixed signal and digital semiconductor design skills to
provide highly integrated chipsets that are manufactured on low-cost, standard
complementary metal-oxide semiconductor (CMOS) processes. Atheros technology
is used by a broad base of leading customers, including personal computer,
networking equipment and consumer device manufacturers. For more information,
please visit http://www.atheros.com or send email to info@atheros.com.
    Atheros and the Atheros logo are trademarks of Atheros Communications,
Inc. All other trademarks mentioned in this document are the sole property of
their respective owners.
    Note on Forward Looking Statements
    Except for the historical information contained herein, the matters set
forth in this press release, including the features, benefits and performance
of Atheros' products, and Atheros' partnership with Roku, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially, including,
but not limited to, difficulties in the development of new and enhanced
products, general economic conditions, the effects of competition and
technological change, and the risks detailed in Atheros' Annual Report on Form
10-K for the year ended December 2007, as filed with the Securities and
Exchange Commission, and in other reports filed with the SEC by Atheros from
time to time. These forward-looking statements speak only as of the date
hereof. Atheros disclaims any obligation to update these forward-looking
statements.
SOURCE  Atheros Communications, Inc.

Dakota Lee of Atheros Communications, Inc., +1-408-720-5597,
dakota@atheros.com; or Donya LaHaye of A&R Edelman, +1-650-762-2967,
dlahaye@ar-edelman.com, for Atheros Communications, Inc.; or IR, Deborah
Stapleton of Stapleton Communications, +1-650-470-0200, deb@stapleton.com, for
Atheros Communications, Inc.
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