Magic Software Outperforms the Industry With Its New, Revolutionary Rich Internet...

Magic Software Outperforms the Industry With Its New, Revolutionary Rich
Internet Application Platform
Magic Software's developers' community to gain swift path to latest Web 2.0
standards

OR-YEHUDA, Israel, May 20 /PRNewswire-FirstCall/ -- Magic Software
Enterprises Ltd. (Nasdaq: MGIC), a provider of business integration,
application development and deployment tools, today announced that the next
generation of its eDeveloper composite application platform (code named G5)
will become commercially available in June 2008. Magic Software's G5 is the
industry's first platform that lets developers use a single paradigm to
develop a Rich Internet Application (RIA) that abstracts the Client and Server
partitioning, and also can deploy in a hybrid mode -- on-premise as well as
on-demand. G5 lets Magic application owners and ISVs extend their service and
product offerings to include Rich Internet Applications, while significantly
lowering the application maintenance and delivery costs.
Building upon its proven and reliable eDeveloper V10
(http://www.magicsoftware.com/1990-en/Magic.aspx) composite application
platform (highlighting Event Driven and Service Oriented Architecture) and
iBOLT BPM Suite, Magic Software's G5 provides direct compatibility with
existing eDeveloper V10 applications. The June 2008 release will include
support for Rich Internet Application development and hybrid deployment. The
following release, to be released by end 2008, will add platform level and
process based multi-tenancy, and support for additional Client types (in
particular mobile clients and improved browser based clients). It will extend
its alignment with industry standards by enabling the incorporation of .NET
controls and assemblies, and the freedom to utilize any .NET-based software
extensions. Furthermore, it will address Software-as-a-Service (SaaS) related
administrative functions allowing full SaaS delivery capabilities.
Magic Software's G5 outperforms the industry on multiple accounts:
G5 development paradigm significantly reduces the development cost and
complexity of Rich Internet Application development. The need to develop
separately the Client- and Sever-side as well as the communication tier is an
inherent obstacle to Rich Internet Application development applications. With
G5, application development continues to focus on the business requirements
and the rich user experience, while the partitioning into the different
technical tiers is done by the platform. This results in substantial
productive gains and cost savings in terms of human resources, time to
delivery, maintenance and agility.
Another industry-first is the hybrid deployment capability -- all the
various deployment modes (Desktop, Client/Server, HTML Web Applications and
Web2.0 Rich Internet Applications) are defined in the same application
metadata and development project -- meaning that application changes can be
done once and are automatically propagated in any deployment mode. Here again,
G5 provides application owners significant cost savings and a lower TCO.
A third high-impact is the seamless compatibility with existing eDeveloper
V10 applications. This means that tens of thousands of vertical business
applications can be easily and rapidly migrated to become available over the
Web, while at the same time catering for the existing on-premise installed
base. This responds to one of the main challenges of the SaaS wave, which is
the availability of RIA applications. Magic expects that many of its ISV's
would start upgrading their solutions to become Rich Internet Applications,
becoming available for SaaS deployment with the second release of G5. That
would make available for Platform-as-a-Service providers using G5 one of the
richest and most global application portfolio in the industry, while opening
up the new SaaS market to Magic Software's ISV community.
SaaS providers and ISV's who evaluated early versions of G5 found it the
most cost effective alternative for developing and maintaining Rich Internet
Business Applications.
"Rich Internet Applications and On-Demand software represent a turning
point for software users and producers. The industry is receiving an
application platform that fully caters to these new software and service
requirements while continuing to preserve investments in traditional software
solutions," said Avikam Perry, Magic Software's Chief Technology Officer and
Vice President of Products.
G5 addresses the key industry challenges of offering a rich user
interaction, a lightweight runtime footprint, compatibility with established
skills and tools, abstraction of server and client aspects, and support for
enterprise-class aspects such as manageability, security, performance and
scalability.
Guy Bernstein, Active Chairman of Magic Software, added "Magic Software's
engineering and product development team has been working closely with our
customers and partners to deliver a comprehensive platform that provides all
the functionality required to deliver both client/server and on-demand, rich
internet applications. G5 means that thousands of vertical business
applications could be delivered as web applications with a marginal effort,
opening new business perspectives to our entire ecosystem."
About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of
business integration, application development and deployment tools. Magic
Software has a presence in over 50 countries as well as a global network of
ISV's, system integrators, value-added distributors and resellers, and OEM
partners. The company's award-winning code-free solutions give partners and
customers the power to leverage existing IT resources, enhance business
agility and focus on core business priorities. Magic Software's technological
approach, product roadmap and corporate strategy are recognized by leading
industry analysts. Magic Software has partnerships with global IT leaders
including SAP, salesforce.com, IBM and Oracle. For more information about
Magic Software Enterprises and its products and services, visit
www.magicsoftware.com .
Magic Software is a subsidiary of Formula Systems in the Emblaze Group of
companies.
Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new products
and continuing product conditions, both here and abroad, release and sales of
new products by strategic resellers and customers, and other risk factors
detailed in the Company's most recent annual report and other filings with the
Securities and Exchange Commission.
Press contacts:

In North America: In Europe:
Cathy Caldeira Arita Mattsoff
Metis Communications Magic Software Enterprises
Tel: +1-617-236-0500 Tel: +972 (0)3 538 9292
magicsoftware@metiscomm.com arita@magicsoftware.com

SOURCE Magic Software Enterprises Ltd.

North America: Cathy Caldeira of Metis Communications, +1-617-236-0500,
magicsoftware@metiscomm.com; or Europe: Arita Mattsoff of Magic Software
Enterprises, +972 (0)3 538 9292, arita@magicsoftware.com