Rolling Stone Magazine Enables Print Ads with SnapTell's Mobile Marketing Solution

Five Advertisers Enable Their Advertisements Using Innovative
Image Recognition Technology
NEW YORK--(Business Wire)--
SnapTell (www.snaptell.com), the leading provider of
image-recognition based mobile marketing solutions, today announced
that Rolling Stone Magazine is using SnapTell's Snap.Send.Get(TM)
mobile marketing solution to convert print ads in its magazine into
mobile interactive ads. Participating advertisers include Allstate
Insurance, Canadian Club, DiGiorno For One (a Kraft brand), Edge
Shaving Gel (an SC Johnson brand) and Discovery Channel.

The SnapTell-enabled advertisements ran in the May 1, 2008 issue
of Rolling Stone and prompted readers to take a picture of the
advertisements with their camera phone and, in return, receive
customized promotional messages and offers from the advertisers. This
is a first-of-its-kind national promotion in a major publication using
an image recognition driven mobile marketing campaign to enable
multiple advertisers.

SnapTell's Snap.Send.Get solution allows print publishers and
advertisers to extend the foot print of all print advertisements --
every print advertising campaign now becomes an integrated,
cross-media campaign. "With SnapTell enabled print advertisements,
Rolling Stone Magazine readers are now able to interact with print
advertisements to get relevant information and content by just taking
a picture of the advertisements," said Gautam Bhargava, CEO and
co-founder of SnapTell. "Static print advertisements now become a
measurable, two-way communication with target consumers."

"We've got a product made of paper and ink sent out every two
weeks," said Ray Chelstowski, the publisher of Rolling Stone. "We're
always in the market to find other ways that we can work with our
advertisers in providing empirical data in showing how readers engage
and interact with our ads."

SnapTell has gone to great lengths to eliminate the barriers
associated with barcodes and mobile software downloads to bring image
recognition technology into the mobile marketing space. In addition,
SnapTell has partnered with iLoop Mobile to create a truly end-to-end
mobile marketing solution that can be deployed quickly and
effectively. With the combination of SnapTell's Snap.Send.Get
image-based mobile marketing solution and iLoop Mobile's mFinity(TM)
services/technology for mobile content distribution, mobile marketers
now have the ability to engage consumers in an array of fun,
interactive opt-in mobile marketing campaigns and services.

About SnapTell

SnapTell is revolutionizing the way consumers and marketers
connect. Using a camera phone and SnapTell's innovative
image-recognition technology, users can easily and instantly access
requested information and content. Marketers can effortlessly create
high-impact campaigns using existing collateral and can alter their
messaging on the fly in response to SnapTell-provided actionable
metrics. SnapTell's Snap.Send.Get mobile marketing solution is
currently being used by marketers at major brands and agencies to
deploy interactive mobile marketing campaigns. For further information
on the company visit: http://www.snaptell.com.

About Rolling Stone

Rolling Stone magazine is a cultural icon. It's the number one pop
culture reference point for 12 million young adults. In addition to
its authoritative position in music, Rolling Stone's sphere of
influence reaches into entertainment, movies, television, technology,
and national affairs. Rolling Stone covers everything that's
important, trend-setting, and newsworthy to the thought leaders among
young adults. For further information visit:
http://www.rollingstone.com.

About iLoop Mobile

iLoop Mobile is the leader in mobile services and technology for
interactive mobile marketing, mobile advertising and mobile content
distribution. The company's patent-pending mFinity(TM) platform makes
it fast and easy for brands, marketing agencies, content owners and
other companies to create compelling and effective mobile phone
initiatives worldwide. iLoop Mobile is privately held and is
headquartered in San Jose, CA, with European offices in Copenhagen.
For more information vsit: http://www.iloopmobile.com.

Robert Bigleman or
Valerie Christopherson
Global Results Comms. (GRC)
+1-949-608-0276
rbigleman@globalresultspr.com
valeriec@globalreusltspr.com

Copyright Business Wire 2008