Outdoor Channel and Boy Scouts of America Team Up for Original Series Scouting for...

Outdoor Channel and Boy Scouts of America Team Up for Original Series Scouting
for Adventure Presented by Boys' Life
Original Series Based on the BSA's Flagship Magazine Boys' Life Targeting
Young Outdoorsmen Teaches Wilderness Skills with Emphasis on Safety and Team
Building

TEMECULA, Calif., May 20 /PRNewswire/ -- Outdoor Channel, America's Leader
in Outdoor TV, will partner with Boy Scouts of America (BSA) and Boys' Life
Magazine to develop the network's original youth-oriented series, Scouting for
Adventure Presented by Boys' Life. The six adventure-filled original episodes
capture Scouts in action as they explore the wilderness and educate viewers on
outdoor skills and BSA's core values of education, safety and team building.
"Outdoor Channel offers BSA the ideal platform to introduce millions of
homes to the exciting world of Scouting, and I'm confident that we will
successfully engage parents and youth alike," said Robert J. Mazzuca, Chief
Scout Executive of BSA. "By bringing our Boys' Life to life, we aim to share
the spirit of adventure that is the foundation of Scouting programs and
encourage viewers to get out and experience the great outdoors."
Filmed at the National High Adventure Bases of Philmont Scout Ranch and
The Florida Sea Base plus Scout camps across the country, cameras will follow
Scouts as they take on intense outdoor obstacles and challenges, like coral
reef sailing or mountain trekking. Each episode will also include safety tips
and "how to" elements that complement the outdoor activity.
"Everyone on our production team was a Scout at one time. We all remember
that thrill of adventure as a young boy discovering the great outdoors," said
Lloyd Bryan Adams, executive producer at Outdoor Channel. "We hope the series
will inspire viewers to get outdoors and explore, but I'm most proud that the
shows will incorporate many of BSA's core values that transform young Scouts
into grounded, hardworking men."
The series also incorporates "Eagle Scout Features", where celebrities and
successful businessmen explain how the lessons learned in Scouting contributed
to their careers and impacted their lives. Scouting for Adventure Presented
by Boys' Life joins Outdoor Channel's unique programming lineup in Q3 of 2008.
Visit Outdoor Channel at The Cable Show -- Booth #2729
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming
that captures the excitement of hunting, fishing, shooting, off-road
motorsports, adventure and the Western lifestyle. The network can be viewed
on multiple platforms including high definition, video-on-demand, as well as
on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of
Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about
Outdoor Channel, please visit http://www.outdoorchannel.com.
About Boys' Life Magazine
Award-winning Boys' Life is the official general-interest youth
publication of the Boy Scouts of America. Reaching 8,690,000 readers each
month, it is simultaneously entertaining, educational and informative. The
magazine serves the active lifestyle of its audience while fulfilling the
vision of the Boy Scouts of America.
About the Boy Scouts of America
The Scouting movement is composed of 1.2 million volunteers, whose
dedication of time and resources has enabled the BSA to remain the nation's
leading youth-service organization. Serving more than 4.6 million young people
between 7 and 20 years of age, with more than 300 councils throughout the
United States and its territories, the BSA is the nation's foremost youth
program of character development and values-based leadership training. For
more information on the BSA, please visit http://www.scouting.org.
SOURCE Outdoor Channel

Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel