Skytide Presents Free Trial Reporting Option for Streaming & Downloadable Media Content

Skytide Presents Free Trial Reporting Option for Streaming & Downloadable
Media Content
Skytide Insight for Online Media(TM) Delivers Critical Reports that Measure
Impact of Online Media and Drive ROI

NEW YORK, May 20 /PRNewswire/ -- Streaming Media -- Skytide, the leading
provider of analytics and reporting for online content, today announced a new
trial offer for its analytical solution for rich media. This special offer
allows each participating company to provide various data sources related to
different aspects of online content to receive a series of interactive
dashboards and reports that quantify content usage and revenue generated by
geography, time, and user demographics. By merging together traffic logs,
user registration data, ad insertion logs, and custom data sources, Skytide
will provide participants with the detailed metrics they need to monetize
online content through advertising and sponsorships, and that are not
available from content delivery networks (CDNs), web analytics tools, or ad
insertion networks.
Skytide Insight for Online Media(TM) is uniquely able to work with
multiple sources of data to produce timely, interactive dashboards and reports
without the special coding and instrumentation needed to run traditional Web
Analytics, or a data warehouse and a database required by Business
Intelligence tools. Deployed by leading global Content Delivery Networks
(CDN's) and content owners, Skytide is able to transform previously
inaccessible data into timely information that helps improve content ROI. Key
data sources Skytide is able to access include:
-- Streaming & Downloadable Media log files: Flash, QuickTime,
RealMedia, Windows Media, Microsoft Silverlight
-- Ad Insertion Log Files
-- Web Analytics Data: Omniture, Web Trends, Google Analytics
-- CRM and ERP Data Geographic IP data
-- User registrations data
-- Other custom data sources

By combining these diverse data sources in a single, multi-dimensional
analytical model, Skytide produces reports that reveal details about how
content is consumed over time and how content performs related to associated
advertising, including:
-- Content Uptake Reports track content usage by title, format type,
and user demographics (for example age & gender)
-- Geographic Analysis Reports rank content usage by country, state,
city, and even zip code
-- Traffic Analysis Reports illustrate content usage statistics, error
messages, and status codes

All reports can be viewed across a range of metrics, including Bytes,
Unique Users, Requests, Titles Visited, Percent Viewed, Duration, File Length,
and Revisits, and segmented by different time intervals.
"Companies that deliver online media need access to the details and
patterns behind how content is consumed by users. This new trial will allow
companies that own and distribute content online to quickly discover the value
ad revenue optimization and drastically improved ROI," explains Keith
Feingold, CEO, Skytide.
The Skytide Reporting Trial is free of charge, and open to companies that
deliver rich media over the Internet. For more information, please stop by
the Skytide booth #401 at Streaming Media East or visit
http://www.skytide.com.
About Skytide:
Skytide is a leading provider of next-generation analytical solutions that
provide an unprecedented view into what is driving business performance.
Skytide's breakthrough technology allows users to perform advanced analytics
on multiple streams of high volumes of data without the need for a data
warehouse. Application areas for Skytide technology include media &
entertainment, finance, technology, and other areas of business that generate
significant volumes of mission-critical unstructured and semi-structured data.
Skytide customers and partners include Akamai, Bittorrent, Internap, Grid
Networks, Exploratorium, Total Webcasting, IBM, Microsoft, Sun and Sasol. For
more information about Skytide, please visit http://www.skytide.com.
Contacts:
Lynn Anderson
Skytide
650-292-1919
landerson@skytide.com

SOURCE Skytide

Lynn Anderson of Skytide, +1-650-292-1919, landerson@skytide.com