Ztail Introduces First Interactive Pricing Guide for Everything, Helping Visitors Determine "What's It Worth?"

PALO ALTO, CA, May 20 (MARKET WIRE) --
Ztail (www.ztail.com), the first interactive pricing guide for anything under
the
sun, launched today bringing buyers and sellers a valuable, compelling and free
resource to make smarter transactions. While pricing guides such as Kelley Blue
Book are common in specific categories like cars, Ztail takes the concept to
another level so its users can quickly determine the "Worth" of any item.

According to a 2007 eBay/Nielsen study, the average U.S. household has 52
unused items worth $3,100. Ztail helps people convert those items into cash
by providing just the right mix of fun and functionality, and tapping into the
collective wisdom of online communities to find the Worth of anything and
everything -- even homemade products.

Ztail gives users four simple ways to determine an item's Worth:

1) Estimate: simply enter your own price and description of the item on
Ztail; users build feedback based on their accuracy;
2) Ask online networks: Create an e-mail or widget profiling the item, and
post it on blogs or social networking pages such as MySpace or Facebook
to invite Worths from those communities;
3) Link: Enter a link from a retail site or marketplace such as eBay or
Craigslist for that item; and
4) Search previous sales: Look at recent eBay sales on similar items to
calculate average value.

Once the Worth is verified, Ztail simplifies the process for
consumers to conduct transactions. For buyers, Ztail provides millions of
new products that can be purchased at the click of a button from top merchants
as
wellas new and used products from eBay.

For sellers, Ztail enables pushbutton selling to list products on eBay in
less than a minute, without leaving the Ztail site. Earlier this year, Ztail
was a grand prize winner in the 2008 eBay Developer Widget Build Off Contest.

Ztail has also released the "What's It Worth?" application for Facebook,
which
creates a game out of letting users "guesstimate" the Worth of items for sale
on Facebook Marketplace. Points are allocated depending on the accuracy of
each Worth, and users with the most points can earn prizes. What's It Worth
application users can also request Worths from their Facebook friends for items
they want to buy or sell.

"Buying and especially selling anything outside of your comfort zone can
beintimidating, and we created Ztail to bring more transparency to the process
in a way that's simple enough for anyone to use," said Bill Hudak, CEO of Ztail.
"Whether it's a BlackBerry, antique bike or that old ThighMaster, Ztail
shows people what all their stuff is worth, and how easy it can be to sell."

To find the Worth of any item, visit www.ztail.com.

About Ztail

Ztail is the only interactive pricing guide that can definitively answer
"What's
It Worth?", and the best starting point for buying and selling anything under
the
sun. The site was co-founded by Web veterans Bill Hudak, Jordan Kobert and
Dave Keefer, who previously developed cutting-edge applications for leading
destinations such as Google, ePinions, Shopping.com. Based in Palo Alto, Ztail
is
privately held. For more information, visit www.ztail.com.

Copyright 2008, Market Wire, All rights reserved.

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