SpiralFrog Launches North American Marketing Campaign

- SpiralFrogClub.com Targets Music Fans -
NEW YORK--(Business Wire)--
SpiralFrog(TM) (www.spiralfrog.com), the free and legal
ad-supported music experience, today announced the launch of
SpiralFrogClub.com and its first North American marketing campaign.
The campaign was created and produced by Night Agency, New York.

By putting an interactive spin on the classic idea of product
sampling, the SpiralFrogClub.com microsite allows users to sample and
discover free, downloadable music from 12 different genres. Users can
choose from virtual dancers that represent different playlists. These
dancers can be personalized in a way that lets users choose
hairstyles, accessories and even upload pictures of their own face to
the dancer's body.

Targeting music fans in the U.S. and Canada, the microsite
includes a viral aspect that lets users pass along playlists and
virtual dancers to friends.

"SpiralFrogClub.com is a great way to get introduced to our
benefits versus illegal peer-to-peer download sites - free, safe and
legal music delivered in a fun discovery environment," said Matthew
Stern, vice president of marketing for SpiralFrog. "This campaign
gives music fans the tools to become part of the SpiralFrog brand
experience and connect with music in an inspiring way."

"We wanted to create a humorous and interactive site where users
would be able to experience the brand," said Darren Paul, managing
partner of Night Agency. "We felt the dance club theme provided a
setting that the target demographic would be able to relate to and
have fun with."

SpiralFrog has achieved several key milestones since its launch in
September 2007. The rapidly growing service now reaches more than 3.8
million unique monthly visitors and more than 1.1 million registered
users.

How SpiralFrog Works

SpiralFrog offers music enthusiasts unlimited downloading of free
and legal songs and music videos. SpiralFrog enables anyone to access
and download files from a library of more than 1.2 million songs and
4,000 music videos, with new content added weekly. To access the free
content, users only need to fill out a simple and quick registration
form. As part of the SpiralFrog experience, users see relevant,
targeted advertising that does not interfere with their enjoyment of
music.

Songs and videos downloaded on SpiralFrog will play on Windows PCs
running XP and Vista. Members can download to their PCs and
synchronize their music with portable music players or music-enabled
phones that support Windows Media digital rights management.

About SpiralFrog(TM)

Headquartered in New York, SpiralFrog(TM) (www.spiralfrog.com) is
a Web-based advertising-supported music experience that combines music
discovery tools with free and legal downloads of audio and video
content licensed directly from the catalogs of the world's leading
music owners. SpiralFrog offers music-lovers a compelling alternative
to illicit file-sharing and pirate sites, with a secure environment
for them to satisfy their unyielding passion and thirst for music and
entertainment information at no cost.

About Night Agency

Founded in 2004 and located in New York City, Night Agency is an
independently owned creative digital agency specializing in
interactive brand strategy and consumer engagement. Night Agency
clients include: Avon, Christiania Vodka, Dial Corporation, Jones
Apparel Group and STA Travel. To learn more visit www.nightagency.com.

Media:
For SpiralFrog:
Gravitas Communications
Jocelyn Johnson, 212-924-9500
jjohnson@gravitas-pr.com
or
Brian Posnanski, 314-968-7712
bposnanski@gravitas-pr.com
or
For Night Agency:
AJ Media
Alyssa Siegel
alyssa@aj-media.com

Copyright Business Wire 2008