Kadoink Taps New Chief Financial Officer and Vice President, Product Management

Shabber Jaffer Named as CFO and Mark Robinson Appointed as VP,
Product Management
SAN FRANCISCO--(Business Wire)--
Kadoink, (www.kadoink.com), the leading mobile communications
services platform, today announced the appointments of Shabber Jaffer
as Chief Financial Officer and Mark Robinson as Vice President of
Product Management. Shabber's role will include managing all aspects
of the company's finances as well as domestic and international
carrier contracts while Mark will focus on product management and
development initiatives.

"Shabber's extensive background in finance as well as
international mobile applications and Mark's extensive mobile product
management expertise will help significantly broaden the horizon for
Kadoink's future success," said Scott Cahill, CEO of Kadoink. "Through
this new addition of talent, Shabber and Mark will play significant
roles in the company's mission toward offering innovative, ground
breaking mobile communications solutions to our partners and
end-users."

Mark Robinson brings more than 15 years of product management,
marketing and sales experience to Kadoink with a proven track record
of building and launching industry-leading software products. Most
recently, Robinson served as founder and CEO of Mobile Clarity where
he established a series of revolutionary mobile software products
including the MClarity Remote Manager, an innovative technology
platform capable of remote piloting any open mobile device. Mobile
Clarity recently sold its IP portfolio to a major European concern.
Prior to his role at Mobile Clarity, Robinson was the Principal
Director of Product Management at Kyocera Wireless where he was
responsible for establishing Kyocera's Software Product Management and
the Systems Engineering Groups. He also worked at Openwave Systems,
where he oversaw the company's Mobile Browser offering and spearheaded
the launch of Openwave's client messaging product line.

An industry veteran in hi-tech and mobile service companies,
Shabber Jaffer brings more than 24 years of experience in finance,
management and strategic operations. Most recently Jaffer was with
Fonemine, Inc. a mobile application company where he drove global
partnerships with leading online portals and content providers. Prior
to joining Kadoink, Jaffer held numerous senior level positions
including CFO at K2 Optronics, where he was responsible for all
aspects of the company's fund raising and eventual acquisition.
Additionally, Jaffer spent six years at Sun Microsystems where he
managed enterprise software businesses as general manager. Before Sun
Microsystems, Jaffer held several high-level positions at both Philips
Semiconductor and National Semiconductor where he led the financial
oversight of numerous major semiconductor sites.

About Kadoink:

Kadoink is a powerful telephony platform that transforms the
mobile phone into an interactive broadcasting and communication
channel. The company seamlessly integrates SMS, audio and voice into a
single hosted system compatible with any carrier or handset. Through
its patent pending technology, Kadoink provides a suite of
communication applications and services such as phonecasting, instant
and large scale group communication (calling & texting) as well as
mobile advertising (SMS and audio interstitials). The company is based
in San Francisco, California and was formed in September 2006. For
more information or to sign up for Kadoink please visit
www.kadoink.com.

mPRm Public Relations for Kadoink
Bret Ingraham, 323-933-3399
bingraham@mprm.com

Copyright Business Wire 2008