PROS Provides Science-Based Pricing for Uncertain Times

PROS Summit Speaker & Industry Analyst Outlines
Key Takeaways from Industry-Leading Event
HOUSTON--(Business Wire)--
PROS, a world leader in pricing and revenue optimization science
and software, today affirms key conclusions presented in the May 16,
2008 AMR Research Alert Article, "PROS Conference Reaffirms Strength
of Pricing Application Market."

Some of the key takeaways from this report include:

-- The down economy is a potential boon for price optimization
tools and services

-- The need for science-based pricing is a requirement in
uncertain financial times

-- PROS offers price optimization as a Microsoft Office Business
Application

Pricing optimization projects implemented with real-time
integrated science and a highly scalable product platform offer the
greatest opportunity for profit improvement and a powerful return on
investment.

"One industrial manufacturer puts it like this: if the choice is
between a pricing tool that can help demonstrate profitability to
stakeholders or a multiyear ERP application with
difficult-to-demonstrate, near-term ROI, the chances are executives
will go for the pricing tool. At that manufacturer, price optimization
was recently chosen as the top project to invest in by functional
areas, including sales, marketing, and IT." Source: Noha Tohamy, AMR
Research, "PROS Conference Reaffirms Strength of Pricing Application
Market."

PROS price optimization software provides strategic innovation and
risk mitigation in a challenging environment. "The natural reaction in
a downturn is to retreat, cancel new initiatives, and go back to
basics," notes PROS President, Pricing Division, Jeff Robinson.
"However, companies that focus on price optimization projects in this
environment will be better positioned to remain profitable industry
leaders as competitive opportunities arise and economic conditions
improve."

Innovative industry leaders choose PROS for best-of-breed
science-based software products. "These tools must be able to conduct
accurate customer and product segmentation while analyzing probability
and the upside of customer retention as well as the cost to serve,"
continues Noha Tohamy. "This is the only way for sales people to
determine if transactions enhance the company's overall profitability
and its ability to achieve business goals."

In addition, tighter coupling of PROS' Pricing Solutions Suite
with Office Business Applications (OBAs), including Microsoft Office
and Microsoft SharePoint provide an even more streamlined process. The
largest consumers of price optimization data are sales executives.
This added familiarity promises to offer even higher levels of
adoption and ROI from an investment in pricing optimization software.

About PROS

PROS Holdings, Inc. (NYSE:PRO) is a leading provider of pricing
and revenue optimization software products, specializing in price
analytics, price execution and price optimization. By using our
software products, our customers gain insight into their pricing
strategies, identify detrimental pricing practices, optimize their
pricing decision-making and improve their business processes and
financial performance. PROS' software products incorporate advanced
pricing science, which includes operations research, forecasting and
statistics. PROS' high-performance software architecture supports
real-time high-volume transaction processing and allows PROS to handle
the processing and database requirements of the most sophisticated and
largest customers, including customers with hundreds of simultaneous
users and sub-second electronic transactions. PROS provides
professional services to configure our software products to meet the
specific pricing needs of each customer. PROS has implemented over 200
solutions across a range of industries in more than 40 countries.
Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS
has over 300 employees, more than 100 with advanced degrees and 20
with Ph.D.s.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality of the PROS products and their
ability to manage and forecast across an enterprise. The
forward-looking statement contained in this press release are based
upon PROS' historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates
or expectations will be achieved. Factors that could cause actual
results to differ materially from those described herein include PROS'
ability to develop new products and product enhancements with the
required functionality desired and PROS' ability to implement and
support successfully its products to the expectations of its
customers. Additional information relating to the uncertainty
affecting the PROS business are contained in PROS' filings with the
Securities and Exchange Commission. These forward-looking statements
represent PROS' expectations as of the date of this press release.
Subsequent events may cause these expectations to change, and PROS
disclaims any obligations to update or alter these forward-looking
statements in the future, whether as a result of new information,
future events or otherwise.

PROS
Corporate Communications, 713-335-5197
CorpComm@prospricing.com

Copyright Business Wire 2008