Adap.tv Launches Self-Service Advertising Program for Video Publishers

First Open & Universal Video Ad Platform Brings Simplicity and Revenue to All
Video Publishers

NEW YORK, May 20 /PRNewswire/ -- Streaming Media East -- Adap.tv, a
leading provider of online video advertising, today launched a self-service
program for Adap.tv OneSource, the first open and universal video ad platform.
Launched last month, Adap.tv OneSource gives publishers the ability to add,
configure, and optimize video advertising across virtually all ad sources and
all formats using sophisticated technology and a simple, single interface.
After a Web-based sign up, publishers of all sizes can now easily make the
most of video advertising.
"The Internet has democratized video by providing the opportunity for
almost anyone to easily create and publish video content," said Amir
Ashkenazi, CEO of Adap.tv. "With the addition of a self-service program of
Adap.tv OneSource, video publishers and producers can create and distribute
great video content while leveraging the world's best platform for video
advertising."
Publishers can easily leverage Adap.tv's OneSource platform for simple
integration and optimization of their in-house ads and ads from more than 50
ad networks. Adap.tv allows publishers to smartly choose ad sources and ad
formats that best match their video content, while maximizing their revenue
and enhancing user experience. In addition, Adap.tv selects and optimizes
brand and direct response ads using proprietary algorithms that consider video
classification, content rating, and contextual analysis to provide the best
revenue yield. By using its Web-based dashboard, customers can monitor ad
performance and track revenue funnel metrics by account, site, geography,
category, video, and more. Now, with Adap.tv's self-service program, the
values of OneSource can be utilized by publishers both large and small.
"The ongoing surge in the popularity of online video has driven thousands
of publishers of all sizes to distribute their content online," said Will
Richmond, President, Broadband Directions LLC, an industry market intelligence
firm. "As online video continues to blossom, particularly smaller publishers
will be looking for simple, self-service solutions that allow them to manage
their content and maximize revenue."
"Adap.tv OneSource is the perfect product for our business," said James
Black, Founder of Clipaday.com. "We have a small team focused on building a
great site of entertaining videos. With Adap.tv OneSource, we can easily
optimize revenue without compromising viewer experience."
About Adap.tv
Adap.tv empowers publishers to make the most of online video advertising.
Through its flagship offering, Adap.tv OneSource, the first open and universal
video ad platform, publishers can access and seamlessly optimize video
advertising across all networks and all formats to improve revenue and user
experience. With a single point of control, publishers can smartly match
their online video inventory from a collective sum of ad networks based on
contextual analysis and past viewer behavior.
Adap.tv is headquartered in San Mateo, California and serves millions of
video views per day with an extensive inventory of more than 100 million ads.
SOURCE Adap.tv

Evan Goldberg of Horn Group, +1-646-202-9768, egoldberg@horngroup.com, for
Adap.tv