Industry Leader Power Music(R) Forges Ahead with Carmen Electra's Digital Summer...

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Tue May 20, 2008 9:01am EDT

Industry Leader Power Music(R) Forges Ahead with Carmen Electra's Digital
Summer Workout Release

LOS ANGELES, May 20 /PRNewswire/ -- Power Music(R), the fitness music
leader and producer of last month's No. 1 dance album on iTunes(TM), reached
an agreement with Carmen Electra to launch popular hit songs remixed
exclusively for working out. Launching the release solely in digital format,
Carmen handpicked her favorite workout remixes from today's hottest hits.
"Carmen Electra's Ultimate Workout Mix" will debut on May 20, and is available
for download exclusively on iTunes and WorkoutMusic.com.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080520/LATU050)
    In keeping with success of its popular line of workout mixes under the
SHAPE magazine brand, "Carmen Electra's Ultimate Workout Mix "comes just in
time to inspire beach goers to start body conditioning.  There will be no
resistance to a heart-pumping, body-moving workout with this essential mix
priced modestly at $9.99.  Power Music(R) CEO Richard Petty says, "We are very
pleased to be working with Carmen, and we hope these energetic mixes will
become a staple in people's everyday workout routines."
    As Carmen Electra states in the June issue of Cosmopolitan Magazine,
"Music is what makes you move; it forces you to feel something.  Power Music's
far-reaching distribution infrastructure will expose a global audience of
workout enthusiasts to Carmen Electra's personal choice of music she uses to
exercise.  According to Carmen Electra "PowerMusic is the perfect platform to
reach workout enthusiasts.  I am very excited about the new fitness mixes we
are working on together."
    Power Music is promoting and distributing "Carmen Electra's Ultimate
Workout Mix" directly to exercise aficionados and consumers through
WorkoutMusic.com and iTunes, where it already has 10% of the top 100 charted
dance albums.  You can expect Carmen to refresh your playlists mixing spanking
new music through Power Music every couple months.
    About Carmen Electra
    With an impressive body of work that encompasses television, film, theatre
and music, Carmen Electra is one of Hollywood's most versatile personalities.
Her diverse background now extends her repertoire into fitness music. Carmen
works with causes like Elevate Hope, a charity which supports abused and
abandoned children, and the Hollyrod Foundation which provides medical,
physical and emotional support to those suffering from debilitating life
circumstances especially Parkinson's Disease.
    About Power Music
    Since 1987, Power Music (http://www.powermusic.com) is the world's No. 1
source of music for fitness professionals and has steadily grown in other
related markets (Personal Workout, Mind-Body, Cheer and Dance). A massive
music library, extensive base of customer advocates, established mail-order &
E-commerce operations and talented employees with over 50 years of cumulative
experience comprise the foundation of our success. Power Music passionately
produces functional music for a variety of uses.
    Over the years, the company has developed alliances with a host of other
well known fitness-related companies including; ESPN's Fitness Pros exercise
show, Bally's Health Clubs, IKON Health and Fitness Products including their
NordicTrack(R), Proform(R), HealthRider(R), and Reebok(R) brands of home
fitness equipment, Billy Blank's Tae Bo(TM) Workout Video series, 24-hour
Fitness, Men's Health Magazine, Body By Jake's "Cardio Cruiser" as well as
licensed music for Power Bar(R) advertisements and an NBC "Movie Of The Week."
     Media Contact: Emanuela Cariolagian,
                    +1-323-644-2111


SOURCE  Power Music

Emanuela Cariolagian, +1-323-644-2111, for Power Music
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