Citrix Unveils Next Phase of Citrix Delivery Center Product Strategy at Synergy 2008...

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Tue May 20, 2008 9:05am EDT

Citrix Unveils Next Phase of Citrix Delivery Center Product Strategy at Synergy 2008 Conference

    End-to-End Delivery Infrastructure Transforms Datacenters into
  Delivery Centers - New "Repeaters" and "Receivers" Enhance End User
                              Experience
HOUSTON--(Business Wire)--
Today at Citrix Synergy(TM), the event where virtualization,
networking and application delivery meet, Citrix Systems, Inc.
(NASDAQ: CTXS) announced the expansion of its Citrix Delivery
Center(TM) product family with three important new additions. Taking
its inspiration from the world of digital media services where highly
optimized delivery networks give subscribers in any location fast easy
access to on-demand content, Citrix unveiled innovative new
"repeaters" and "receivers" that help corporate IT organizations
provide a similar level of service when delivering desktops and
applications to end users around the world. These new additions
further extend the value of Citrix Delivery Center, using advanced
virtualization and networking technologies to help customers transform
static datacenters into dynamic "delivery centers" for the best
performance, security, cost savings and business agility.

   Just as digital television repeaters amplify and retransmit media
signals to homes in a given neighborhood, the new Citrix Branch
Repeater(TM) is an easy-to-deploy appliance that sits between
corporate datacenters and branch offices, amplifying and
retransmitting applications to branch office users (see separate joint
announcement today with Microsoft). Similarly, the new Citrix Desktop
Receiver(TM) and Citrix App Receiver(TM) are lightweight software
clients that run on end user devices and are responsible for receiving
the delivery of centralized desktops and applications with an
unparalleled user experience. Both receivers offer an extensible
architecture that will support plug-ins from existing Citrix delivery
infrastructure systems as well as third-parties.

   Combined with the rest of the Citrix Delivery Center product
family, these three new components provide an end-to-end application
delivery infrastructure that stands in stark contrast to the
traditional distributed computing model. Instead of requiring the
installation and management of applications on every desktop which
results in complexity across an increasingly diverse user base, Citrix
Delivery Center allows companies to centralize their applications and
desktops closer to headquarters and deliver them to users in any
location as a highly efficient on-demand service. This proven approach
can dramatically reduce costs, improve security and enhance end user
experience.

   "Citrix is executing on its application delivery strategy with
Citrix Delivery Center," said Mark Bowker, analyst, Enterprise
Strategy Group. "Its end-to-end architectural approach to IT
virtualization and shift toward a service delivery model creates a
unique opportunity for IT to improve its service level within the
business. Citrix Delivery Center encompasses endpoints, data center
servers and the network that bridges a common framework together that
can be tuned to rapidly respond to change and workload demand. With
these options, organizations can move toward a dynamic delivery center
model and customize their virtualization strategy based upon their
physical assets, user locations, security requirements and operational
objectives."

   Citrix Desktop Receiver - Enhancing the Delivery of Virtual
Desktops

   Citrix Desktop Receiver is a lightweight software client designed
to work with Citrix XenDesktop(TM) (available today - see related
announcement) to give office workers fast, easy, secure access to
their virtual desktops from any location. In addition to ensuring full
security and maximum bandwidth efficiency for virtual desktops
accessed over the network, Desktop Receiver features an innovative
Instant On technology that allows virtual desktops to start up in a
fraction of the time it takes to boot PCs running a traditional
installed desktop. Desktop Receiver also incorporates high-speed
virtual delivery technology that makes day-to-day desktop usage feel
as responsive and snappy as a locally installed desktop, regardless of
how far away the user is from the datacenter where the virtual desktop
is actually running.

   Desktop Receiver will serve three primary use cases within a
typical company. In the most common scenario, it will come
pre-installed on a new class of devices called "desktop appliances"
that are fully optimized for virtual desktop delivery and purchased by
customers from leading hardware vendors as part of an overall desktop
refresh program (see related announcements this week from Citrix
Ready(TM) hardware vendors joining the new Citrix Desktop Appliance
Program(TM)). IT organizations transitioning to a virtual desktop
model can also install Desktop Receivers on older PCs, breathing new
life into them by allowing them to use virtual desktops running on
modern, high performance servers in the datacenter. Finally, end users
can download and install Desktop Receiver on their home PCs to
securely access their virtual office desktop from home, just as they
might download Adobe Acrobat Reader or Flash Player to access PDF
files or Flash-enabled websites.

   Citrix App Receiver - Enhancing the Delivery of All Applications
to All Users

   Citrix App Receiver is a lightweight, auto-updating software
client designed to work with Citrix XenApp(TM) and Citrix(R)
NetScaler(R) to give any user fast, easy, secure access to any
application from any location. It features a highly extensible
framework with plug-ins designed to communicate with each of the core
components of the Citrix Delivery Center product family to enhance
performance, security, monitoring and end user experience. Existing
Citrix software clients will be redesigned as service controlled
plug-ins that snap into App Receiver. This extensible architecture
will also allow third-parties to create plug-ins that snap into App
Receiver to enhance other aspects of the end-to-end delivery process
without cluttering up desktops with additional software clients. App
Receiver will be transparent to end users and will dramatically
simplify the application delivery process for IT administrators by
giving them a single, easy-to-manage client footprint on each desktop.

   "Transforming datacenters into delivery centers requires an
end-to-end approach to application delivery that extends all the way
to the client," said Wes Wasson, senior vice president and chief
marketing officer, Citrix Systems. "By extending the Citrix Delivery
Center product family with repeaters and receivers, Citrix is taking
the next logical step to make application and desktop delivery a truly
on-demand service for millions of users worldwide."

   Bringing it All Together

   With these new additions, the Citrix Delivery Center product
family now includes four classes of infrastructure components deployed
along the line-of-sight between applications and desktops in the
datacenter, and end users in any location: controllers, gateways,
repeaters and receivers. Citrix Delivery Center also includes tools
that make it easy to orchestrate communications between each of these
components and third-party systems (see illustrations of Citrix
Delivery Center here - www.citrix.com/deliverycomponents). Each of
these components plays a key role in making IT environments more
secure, efficient and responsive to business changes.

-0-
*T
-- Controllers: The Citrix Delivery Center product family begins with
 four "delivery controllers" that allow customers to centralize
 applications and desktops in the datacenter and control their
 delivery over the network to end users:
    -- XenDesktop - virtualizes and delivers Windows desktops
    -- XenApp - virtualizes and delivers Windows applications
    -- XenServer - virtualizes and delivers application workloads on
     servers
    -- NetScaler - optimizes and delivers web applications

-- Gateways: Citrix Access Gateway(TM) sits at the edge of the
 corporate network and provides secure application access to
 authorized users.

-- Repeaters: Citrix Branch Repeater stages the delivery of
 applications closer to branch office employees, consolidates branch
 services and accelerates application traffic over the wide area
 network.

-- Receivers: Citrix Desktop Receiver and Citrix App Receiver enhance
 the performance, security and user experience of desktops and
 applications delivered to end users.

-- Orchestration: Citrix Workflow Studio(TM) orchestrates
 communications across the Citrix Delivery Center by taking commands
 from virtually any product and presenting them as graphical objects
 that can be easily linked together on a visual workflow canvas. This
 allows administrators to integrate previously disconnected processes
 far more easily across Citrix and third-party products, allowing them
 to work together as a single cohesive system.
*T

   Pricing and Availability

   Citrix Branch Repeater is available today (see related
announcement for pricing). Citrix Desktop Receiver is available today
for free download and is included with both Citrix XenDesktop as well
as Citrix Ready desktop appliances. Citrix App Receiver will be
available for free download in the second half of 2008.

   About Citrix Synergy 2008

   Born as a user conference more than 10 years ago, Citrix Synergy
has been completely reconceived as the industry's premier event for
application delivery. Citrix Synergy is where virtualization,
networking and application delivery meet in a three-day
mega-conference with a broad industry focus. Attendees get the benefit
of four events with one registration: a traditional user conference
with the latest on Citrix products; an application delivery expo of
breakout tracks, products and solutions; an IT 2.0 business symposium
exclusively for C-level professionals; and Geek Speak Live, an
un-conference where tech geeks, analysts and bloggers pick the topics
and facilitate the sessions. Citrix Synergy will be at the George R.
Brown Convention Center in Houston, from May 20 to May 23, 2008. More
information is available at http://www.citrixsynergy.com.

   About Citrix

   Citrix Systems, Inc. (NASDAQ:CTXS) is the global leader and the
most trusted name in application delivery infrastructure. More than
215,000 organizations worldwide rely on Citrix to deliver any
application to users anywhere with the best performance, highest
security and lowest cost. Citrix customers include 100 percent of the
Fortune 100 companies and 99 percent of the Fortune Global 500, as
well as hundreds of thousands of small businesses and prosumers.
Citrix has approximately 8,000 partners in more than 100 countries.
Annual revenue in 2007 was $1.4 billion.

   For Citrix Investors

   This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities Exchange
Act of 1934. The forward-looking statements in this release do not
constitute guarantees of future performance. Investors are cautioned
that statements in this press release, which are not strictly
historical statements, involve a number of factors that could cause
actual results to differ materially, including risks associated with
the uncertainty in the IT spending environment and the risk of a
downturn in economic conditions generally, revenue growth and
recognition of revenue, products, their development and distribution,
product demand and pipeline, competitive factors, the Company's key
strategic relationships, acquisitions and related integration risks as
well as other risks detailed in the Company's filings with the
Securities and Exchange Commission. Citrix assumes no obligation to
update any forward-looking information contained in this press release
or with respect to the announcements described herein.

   Citrix(R), NetScaler(R), Citrix Synergy(TM), Citrix Branch
Repeater(TM), Citrix Desktop Receiver(TM), Citrix XenServer(TM),
Citrix App Receiver(TM), Citrix Delivery Center(TM), Citrix Access
Gateway(TM), Citrix Workflow Studio(TM), Citrix Desktop Appliance
Program(TM), Citrix XenDesktop(TM) and Citrix Ready(TM) are trademarks
of Citrix Systems, Inc. and/or one or more of its subsidiaries, and
may be registered in the U.S. Patent and Trademark Office and in other
countries. All other trademarks and registered trademarks are property
of their respective owners.

Citrix Systems, Inc.
Julie Geer, 408-790-8543
julie.geer@citrix.com

Copyright Business Wire 2008
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