Salad Creations Combats Portion Distortion with Sensible Sizing(TM) Menu Launch

- New Jr.Creation Salads Allow Guests to Make Even Healthier Choices -

FT. LAUDERDALE, Fla., May 20 /PRNewswire/ -- Salad Creations, recently
named the number one salad franchise in Entrepreneur magazine's "2008
Franchise 500", announced today the launch of its Sensible Sizing TM menu. The
antithesis of super sizing, Sensible Sizing meets guests' growing demand for
healthier foods that balance portion size with taste and value.
The Sensible Sizing menu features a full line of smaller portioned
Jr.Creation salads that include all 11 of Salad Creations' featured salads
like the Heart Lover, Chinese Chopstick and Wild Alaskan Salmon. Junior
Creations are also available as a "Create Your Own" where guests can choose up
to four throw-ins from more than 40 ingredients. Jr.Creation Salads begin at
$4.99 compared to the franchise's larger FullCreation Salad, which starts at
$5.99.
The national launch of the Sensible Sizing menu was a result of a seven-
market test earlier this year which produced a more than 90 percent approval
rating for the Jr.Creation Salad's taste, portion size, appearance and quality
of ingredients. Additionally, 97 percent of guests also planned to re-order
the Jr.Creation size due to its overall value.
From wallet to waistline, the financial and nutritional cost of upgrading
to super sizes continues to take its toll on Americans and the U.S. economy.
According to the National Institutes of Health, two-thirds of adults in the
U.S. are overweight, which represents a more than $100 billion drain on the
country's resources.
"More and more Americans are suffering from obesity and related problems
like heart disease and diabetes," said Jeff Levine, president and chief
executive officer, Salad Creations. "We need to take responsibility and teach
each other and our children what a healthy lifestyle is by promoting balanced
eating and portion control. Sensible Sizing creates an opportunity for our
guests to make the best possible food choices to fit their needs and tastes."
As Americans also face discouraging economic forecasts and thinning
wallets, Sensible Sizing allows customers to stretch their dollar as far as
possible. In fact, according to the NPD Group's "Fast Check" Custom Study from
February 2008, 24 percent of people are ordering less-expensive entrees and 25
percent of people are more likely to order value driven items. With Sensible
Sizing, Salad Creations will now have additional appeal to this cost conscious
consumer with salads that start at a $4.99 price point.
"At Salad Creations, we want to empower our guests with the flexibility to
make the best possible choice to fit their lifestyle," said Levine. "Now with
Sensible Sizing, our guests have that same flexibility in choosing the right
portion size to fit their nutritional and economic needs. For some people the
old adage remains true even with a salad -- all things in moderation."
Each Salad Creations restaurant features more than 40 ingredients to
choose from including farm-fresh vegetables, fruits, cheeses, sliced meats,
wild Alaskan salmon and over 15 salad dressings. Specially-trained Salad Chefs
prepare each customer's order and, if asked, can help match particular tastes
to customize each individual's salad experience. All salads can be either
tossed or chopped.
In addition to the "Create Your Own Salad" option, Salad Creations also
offers more than 10 featured salads and a variety of daily soup specials and
fresh wraps.
About Salad Creations:
Salad Creations is a national franchise offering a fresh alternative of
quality made-to-order salads for today's healthy lifestyle. Salad Creations
was recently named the number one salad franchise in Entrepreneur Magazine's
"2008 Franchise 500" ranking. In addition, Salad Creations was also listed
among the top 50 brands in Franchise Business Review's "2008 Franchisee
Satisfaction Awards." Headquartered in Margate, FL, Salad Creations has more
than 40 locations open across the country, Mexico, Brazil and Trinidad. For
more information, visit www.saladcreations.net.
Press Contact:
Chad Cohen
786-417-5769
ccohen@fish-consulting.com

SOURCE Salad Creations

Chad Cohen, +1-786-417-5769, ccohen@fish-consulting.com