Spicy Pickle(TM) Announces Opening of 39th Spicy Pickle Location in Ft. Collins, Colorado

DENVER, CO, May 20 (MARKET WIRE) --
Spicy Pickle(TM) (OTCBB: SPKL) fast-casual restaurants announced today that it
has
opened its second corporate owned restaurant location in Ft. Collins, Colorado.

The new restaurant is located at 2120 E. Harmony Rd., Unit 101, Ft. Collins,
CO 80525 at a busy intersection newly developed as the Harmony School Shops.
The
phone number is 970-377-2751 and the fax is 970-377-2782. The email is
pickle38@spicypickle.net. Hours are Monday - Saturday 11:00 AM - 8:00PM and
Sunday 11:00 AM - 6:00 PM. The Spicy Pickle(TM) restaurant shares street
frontage with Chipotle Mexican Grill and Mad Greens.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We were
patiently waiting for the development to occur at Harmony and Timberline
asour demographics told us that this was an ideal location for both our daytime
customers as well as households that can generate an evening business. Everyone
looks for additional day parts and this location along with our previous
opening in San Diego are proving that a profitable early evening business is
available in the right locations. We are glad to have the restaurant open and
added to our corporate restaurant program in Colorado.

"We have several more openings coming up and therefore are looking for
bothincreased revenue from our franchise royalties as well as top line revenue
through our corporately run restaurants. The short term sales results of new
restaurants opened this year is encouraging and supports our time and
attention spent on locations and demographics. The first quarter results are
the
beginning of these revenue increases. We are still covering the expenses of
the infrastructure we have built to expand our franchise and corporate
programs but we are making progress on both fronts."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high
quality meats and fine artisan breads, baked fresh daily, along with a
widechoice of eight different cheeses, twenty-two different toppings, and
fourteen proprietary spreads to create healthy and delicious panini and
subsandwiches with flavors from around the world. As a leading "fast-casual"
concept,
Spicy Pickle(TM) offers menu items that are far beyond traditional fast food --
but
without the price point of casual dining. The hallmark of a Spicy Pickle(TM)
restaurant is quality, service and an enjoyable atmosphere. The company is
headquartered in Denver, Colorado, with restaurants open or under construction
across 16 states and many more in development nationwide. To find out more
about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the
number
of restaurants we intend to open, are forward-looking statements. We use words
such as
"anticipate," "believe," "could," "should," "estimate," "expect," "intend,"
"may,"
"predict," "project," "target," and similar terms and phrases, including
references
toassumptions, to identify forward-looking statements. The forward-looking
statements in
this press release are based on information available to us as of the date
any such statements are made and we assume no obligation to update these
forward-looking statements. These statements are subject to risks and
uncertainties that could cause actual results to differ materially from those
described in the statements. These risks and uncertainties include, but are
not limited to, the following: factors that could affect our ability to
achieve and manage our planned expansion, such as the availability of a
sufficient number of suitable new restaurant sites and the availability of
qualified franchisees and employees; risks relating to our expansion into new
markets; the risk of food-borne illnesses and other health concerns about our
food products; changes in the availability and costs of food; changes in
consumer
preferences, general economic conditions or consumer discretionary spending; the
impact of federal, state or local government regulations relating to our
franchisees and employees, and the sale of food or alcoholic beverages; the
impact
of litigation; our ability to protect our name and logo and other proprietary
information; the potential effects of inclement weather; the effect of
competition in the restaurant industry; and other risk factors described from
time to time in our SEC reports.

COMPANY CONTACT:
Dick Granieri
Investor Relations
Spicy Pickle Franchising, Inc.
(866) 492-3888
Email Contact

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