AdOn Network Launches New Service, AdOn Safeguard, to Aid in Fight Against Malicious...

AdOn Network Launches New Service, AdOn Safeguard, to Aid in Fight Against Malicious Ad Tactics

Improved Fraud Prevention Tools Protect Publishers and Website
Visitors from Potentially Harmful Ads
PHOENIX--(Business Wire)--
AdOn Network (AdOnNetwork.com), a leader in providing innovative
keyword-targeted advertising solutions for advertisers and publishers,
today announced the launch of an additional fraud detection service,
AdOn Safeguard, designed to assist in the ongoing efforts to detect
and prevent the appearance of malicious and inappropriate ads within
the network.

The AdOn Safeguard service is an enhancement to AdOn Network's
existing fraud-prevention methods that include both automated and
manual detection processes. AdOn Safeguard focuses on detecting
malicious ads in three primary forms: Malware, ActiveX and Exit Pops.

"AdOn Network is committed to providing a network environment that
protects our publishers and their end-users from the threat of
malicious and inappropriate ads that seek to do damage throughout our
entire industry," said Steve Armstrong, President of AdOn Network.
"The AdOn Safeguard service is an important technology solution that
complements the work of our dedicated staff as we continue to
strengthen our line of defense against these types of ads."

"As the sophistication level of the people looking to deploy
harmful ads increases, it is our responsibility to develop and
implement new tools and methods to detect and eliminate them from our
network," Armstrong added.

The AdOn Safeguard service uses a proprietary technology solution
to review the contents of ads that are hosted on external ad servers
outside of the AdOn Network environment. AdOn Safeguard can detect
Malware (software designed to infiltrate or damage a computer system),
ActiveX (or other executable software downloads) and Exit Pops (the
launch of a secondary ad or browser window when the user leaves a
website).

Once a harmful ad is detected, the system automatically shuts down
the ad campaign associated with that ad and alerts an AdOn Network
account representative. The account representative then begins a
thorough investigation into that advertiser's account to identify the
source of the problem and will take appropriate action to remove that
advertiser from the network.

About AdOn Network

AdOn Network (adonnetwork.com), founded in 1999, is one of the
largest contextual and behavioral advertising networks online,
providing innovative solutions to more than 1,000 national and
international advertisers and publishers. Based in Phoenix, Ariz.,
AdOn Network ranked 72nd on Entrepreneur Magazine's "Hot 500" list of
2007's fastest-growing companies in America. AdOn Network is a PV
Media Group (PVMediaGroup.com) company.

AdOn Network, Phoenix
Kory Kredit, 602-797-8404
kory@adonnetwork.com

Copyright Business Wire 2008