DIRECTV Rates No. 1 in Pay TV Industry for 2008 American Customer Satisfaction Index

Nation's Leading Satellite TV Service Outscores Dish Network;
Rates Higher Than All Major Cable Companies for Eighth Consecutive
Year
EL SEGUNDO, Calif.--(Business Wire)--
For eight straight years, DIRECTV, the nation's leading satellite
television service, has scored higher for customer satisfaction than
all major cable TV companies in the American Customer Satisfaction
Index (ACSI).

In this year's ACSI survey, DIRECTV posted an index score of 68,
reflecting customers' overall satisfaction with the service, compared
to the cable and satellite TV category, which scored a 64 overall.
Customers surveyed by the ACSI in the first quarter of 2008 were also
asked about such issues as perceived quality, perceived value and
their expectations prior to subscribing to the service. The ACSI also
measures customer loyalty and retention.

"Our customer experience is extremely important to the success of
our business and we are proud to continue our record of scoring higher
in customer satisfaction than any other major cable TV company in the
country," said Mike Palkovic, executive vice president of Operations
for DIRECTV. "Our No. 1 rating in the 2008 ACSI survey reflects the
hard work and dedication of all DIRECTV employees and customer service
representatives. While we saw an improvement over 2007, this year we
are still clearly focused on improving all facets of the overall
customer experience to further distance ourselves from the
competition."

About the American Customer Satisfaction Index (ACSI)

The ACSI is an economic indicator based on customer evaluations of
the quality of household goods and services purchased in the United
States. ACSI independently measures customer satisfaction of
approximately 200 companies in 43 household consumer industries. ACSI
was first compiled in 1994 at the National Quality Research Center
(NQRC) in the Ross School of Business at the University of Michigan
and today, it is produced by the NQRC in partnership with the American
Society for Quality (ASQ) and CFI Group.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite
television service provider, presents the finest television experience
available to more than 17 million customers in the United States and
is leading the HD revolution with 95 national HD channels - more
quality HD channels than any other television provider. Each day,
DIRECTV subscribers enjoy access to over 265 channels of 100% digital
picture and sound, exclusive programming, industry-leading customer
satisfaction (which has surpassed cable for eight years running) and
superior technologies that include advanced DVR and HD-DVR
services and the most state-of-the-art interactive sports packages
available anywhere. For the most up-to-date information on DIRECTV,
please visit directv.com.

DIRECTV, Inc.
Darris Gringeri, 212-462-5136
Jade Ekstedt, 310-964-3429

Copyright Business Wire 2008