eFoodSafety Reports CK41 Status on PurEffect(TM) Launch

Marketing to Commence in July 2008
SCOTTSDALE, Ariz.--(Business Wire)--
eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a
researcher, developer, and marketer of whole foods and nutriceutical
products, provides an update on the consumer launch of PurEffect(TM)
as reported by CK41, the company's joint venture marketing partner.
Phase 1 of the consumer rollout is expected to launch in July with
subsequent phases to launch soon thereafter.

CK41 is scheduled to begin product rollout through a multi-level
Internet marketing campaign on the PurEffect(TM) website, as well as a
mailing campaign. These initiatives are expected to lay the foundation
for brand building and recognition. After analyzing the results of
these efforts, CK41 will determine the most appropriate outlets on
which to air the direct-response commercials in order to most
effectively reach its target audience and maximize sales.

CK41 expects to launch the complete multi-level media blitz
rollout shortly after it has completed the initial phase. The second
phase of the campaign will entail thirty-minute, two-minute, and
one-minute commercials for the product, including celebrity
endorsements.

Michael Parrella, Chairman of CK41 states, "We are enthusiastic
and excited about the upcoming PurEffect(TM) campaign. After
regrettable delays in production of the PurEffect(TM) project, we now
are poised to go forward in a timely fashion."

Patricia Gruden, CEO of eFoodSafety comments, "Despite the delay
in the launch date, we are confident in the potential for
PurEffect(TM)'s success with this product and our marketing efforts.
We remain committed to delivering the product to consumers through our
partnership with CK41, and we appreciate our shareholders' patience as
we work together to expedite this process."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated
to improving health conditions around the world through its innovative
technologies. Among eFoodSafety products currently available:

Citroxin(TM): an environmentally safe sporicidal product
formulated entirely of food-grade components that kills six major
bacteria as well as avian influenza.

Cinnergen(TM): a clinically researched, non-prescription liquid
whole food nutritional supplement that promotes healthy glucose
metabolism.

Cinnechol(TM): a multi-faceted nutritional supplement specifically
designed to naturally promote healthy cholesterol and triglyceride
levels without causing any side effects, as well as enhance overall
cardiovascular health.

PurEffect(TM): an anti-acne skin care system.

Immune Boost Bar(TM): a non-dairy, no refined sugar, all-natural
and comprehensive multi-nutrient product that helps fortify the body's
immune system and is available in four delicious flavors: chocolate,
oatmeal-raisin, chocolate mint and peanut butter.

Talsyn(TM): a product that has been clinically proven to
facilitate and improve the appearance, redness and strength of scars.

Please visit the company's website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly
historical are "forward-looking statements." Such forward-looking
statements are sometimes identified by words such as "intends,"
"anticipates," "believes," "expects," and "hopes." The forward-looking
statements are made based on information available as of the date
hereof, and the Company assumes no obligation to update such
forward-looking statements. Editors and investors are cautioned that
such forward-looking statements involve risks and uncertainties that
could cause the Company's actual results to differ materially from
those in these forward-looking statements. Such risks and
uncertainties include but are not limited to demand for the Company's
products and services, our ability to continue to develop markets,
general economic conditions, our ability to secure additional
financing for the Company and other factors that may be more fully
described in reports to shareholders and periodic filings with the
Securities and Exchange Commission.

Redwood Consultants, LLC
Jens Dalsgaard, 415-884-0348
or
The Investor Relations Group
212-825-3210
Investor Relations:
Michael Crawford / mcrawford@investorrelationsgroup.com
Emily Hanan / ehanan@investorrelationsgroup.com
or
Media Relations:
Susan Morgenbesser /
smorgenbesser@investorrelationsgroup.com
Lynn Granito / lgranito@investorrelationsgroup.com

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