Katy Boos of Big Sky Communications Inc. Selected by Aspatore Books as Author in...

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Tue May 20, 2008 10:07am EDT 

Katy Boos of Big Sky Communications Inc. Selected by Aspatore Books as Author in New Authoritative Book, Inside the Minds: Public Relations as a Branding Tool

BOSTON & SAN JOSE, Calif.--(Business Wire)--
Katy Boos, partner and co-founder of Big Sky Communications Inc.,
has been recognized as a leader in public relations by being selected
as an author in the recently released book, Inside the Minds: Public
Relations as a Branding Tool, published by Aspatore Books. Public
Relations as a Branding Tool (ISBN: 978-1-59622-833-7) is an
authoritative, insider's perspective on the key strategies for
utilizing PR to help clients define and communicate their brand value,
quality, and philosophy. Featuring presidents and CEOs representing
some of the nation's leading public relations firms, this book
provides a broad, yet comprehensive overview of the key considerations
involved in creating PR campaigns that gain customer credibility.

   Katy Boos' contribution to the book focuses on "The Role of
Passionate Customers in Corporate Branding," highlighting how happy,
passionate customers:

   --  Provide instant credibility

   --  Make your brand a safe choice

   --  Give a third-party voice to your brand

   --  Take your brand beyond traditional marketing

   "At Big Sky, our vision is simple: We help our clients leverage
their customers to establish, maintain or strengthen their brand,"
said Boos. "In even simpler terms, we enable our clients to engage
their customers in every aspect of marketing - including advertising,
PR, analyst relations, and the corporate Web site - sales, executive
presentations and more."

   The book can be purchased at www.Aspatore.com or by calling
1-866-ASPATORE, and is available through online book retailers
nationwide.

   About Katy Boos and Big Sky Communications

   Katy Boos is partner and co-founder of Big Sky Communications,
Inc., a San Jose, California-based agency that offers highly effective
Customer Reference, Public Relations and Speaking Programs. For 14
years, Big Sky has worked with industry leaders such as Adobe, Apple,
Business Objects, Fujitsu, HP, Microsoft, NetApp, Sun and Wyse as well
as numerous notable start-ups. www.bigskypr.com.

   About Aspatore - Publishers of C-Level Business Intelligence

   Aspatore Books, a Thomson business, is the largest and most
exclusive publisher of C-Level executives from the world's most
respected companies. C-Level Business Intelligence(TM), as
conceptualized and developed by Aspatore Books, provides proven
business intelligence from industry insiders. www.Aspatore.com

Big Sky Communications, Inc.
Katy Boos, 541-322-6240
katy@bigskypr.com
or
Aspatore
1-866-ASPATORE
TLR.AspatoreEditorial@thomson.com

Copyright Business Wire 2008
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