SmartMoney(TM) Ranks TradeKing(TM) #1 in Customer Service, Top-Three Overall in 2008...

SmartMoney(TM) Ranks TradeKing(TM) #1 in Customer Service, Top-Three Overall
in 2008 Annual Survey of Online Brokers
Leading Online Broker Is Recognized Again for Outstanding Service, Quality
Trading Tools, Innovative Online Community and Low Fees

BOCA RATON, Fla., May 20 /PRNewswire-FirstCall/ -- Online broker TradeKing
(http://www.tradeking.com) announced today it has been recognized once again
in a top national ranking of online brokers as one of the industry's best.
SmartMoney(1), a Wall Street Journal magazine, revealed this week the results
of its 2008 Broker Survey, listing TradeKing third overall behind two far
pricier industry stalwarts, E*Trade and Fidelity, and first in customer
service ahead of all online brokers. TradeKing was the only firm to receive
the maximum five-star rating for customer service.
In March of this year, TradeKing received similar high marks from the
Barron's 13th annual survey of Best Online Brokers(2), with special
recognition given to its "new, slick" options trading tools, highly responsive
customer service and embedded Community features.
According to the SmartMoney reviewers: "One firm managed to earn five
stars for best overall service: TradeKing ... Live chat worked without a
hitch, our emails got answered in a speedy average of five minutes, and a
phone rep even called us back to clarify his response to one of our questions.
Now, that's service."
SmartMoney's 2008 Broker Survey compared a total of sixteen brokerages on
their merits across five categories: mutual funds & investment products,
banking services, trading tools, research, and customer service. TradeKing
received five star ratings for both its trading tools and customer service,
and was commended for its pioneering social networking features found in the
TradeKing Community. The firm's total score placed it ahead of larger players
TD Ameritrade, Charles Schwab, OptionsXpress, Scottrade, and many others.
"At TradeKing, we are fiercely committed to putting the client first with
low fees, quality tools and information, and most of all, stellar customer
service," said Don Montanaro, CEO of TradeKing. "The findings of the
SmartMoney survey are terrifically gratifying for our entire organization
because they further validate our belief that customer service matters and it
matters a lot. There is no in between, you either do it well or you don't.
At TradeKing, the client is 'king' and our service reflects that conviction."
For more information on the SmartMoney 2008 Broker Survey, visit
http://www.smartmoney.com/mag.
About TradeKing
TradeKing is a top-ranked nationally licensed online stock and options
broker dealer offering simple, low flat fees.
(Please see
https://www.tradeking.com/PrivateView/services/Services/commissions.tmpl for
more details on trade commissions for low priced stock, bonds, mutual funds
and other securities).
The TradeKing Web-based platform features powerful online equity, options
and fixed-income trading tools including real-time portfolio information,
advanced order entry, customized charting and alerts, free research and
integrated news, stock, option and mutual fund screeners, volatility charts, a
pricing probability calculator, enhanced option chains and interactive
educational information. TradeKing also features innovative community
networking capabilities to help connect like-minded traders for enhanced
strategy development and information sharing. Go to the TradeKing Community at
http://community.tradeking.com/ for details. TradeKing provides self-directed
investors with discount brokerage services, and does not make recommendations
or offer investment, financial, legal or tax advice. Online trading system
response and access times may vary due to market conditions, system
performance, and other factors. Non-U.S. residents may be subject to country-
specific restrictions. Options involve risk and are not suitable for all
investors. Please read Characteristics and Risks of Standardized Options
available at
http://content.tradeking.com/wiki/display/tkservice/Characteristics+and+Risks.
Member FINRA/SIPC.
(1) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc.
and Hearst Communications, Inc. All Rights Reserved Worldwide. (2) Barron's
is a registered trademark of Dow Jones & Company (C) 2006.

Media Contact:
Sue Parente
781-642-7788
sparente@tieronepr.com

SOURCE TradeKing

Sue Parente for TradeKing, +1-781-642-7788, sparente@tieronepr.com