Ethos FR(R) Wins Title as Official Fuel Reformulator for Firestone Indy Lights Series

INDIANAPOLIS, IN, May 20 (MARKET WIRE) --
On the eve of the 2008 Firestone Freedom 100 race at Indianapolis Motor
Speedway, officials have named Ethos FR(R) Official Fuel Reformulator of the
Firestone Indy Lights Series. After testing at the Homestead-Miami Speedway in
March, Ethos FR(R) won the organization's approval by reducing friction,
lowering emissions, and increasing fuel mileage in FILS cars.

Ethos Fuel Reformulator(R) is manufactured by Ethos Environmental, Inc.
(OTCBB: ETEV), a San Diego-based corporation that produces award-winning fuel
reformulating products to help industries meet environmental regulations and
relieve
skyrocketing fuel costs. Ethos Fuel Reformulator uses ester technology to
lubricate
and clean engines, resulting in an average 7-19% increase in miles per
gallon, reduced emissions of 30% or more, and increased vehicle performance.

Each year, the Firestone Indy Lights Series brings the Firestone Freedom 100
to
the fabled Brickyard on the Friday before the Indianapolis 500. By using
Ethos Fuel Reformulator, the Firestone Indy Lights cars will experience the
benefits seen by Indy legend Al Unser Jr., and Indy Lights driver Al Unser III,
both regular users who have endorsed Ethos FR(R).

Al Jr. says, "I believe wholeheartedly in the Ethos FR(R) product. The
adoption of Ethos FR(R) for the Firestone Indy Lights Series proves once again
that the Indy Racing League is always finding new ways to promote going green."

Roger Bailey, executive director of the Firestone Indy Lights Series,
agrees:
"The Indy Racing League has been the standard bearer in the greening of
motorsports. We've been considering our options in how to make our series
greener, and adding Ethos FR(R) was the best way for us to do our part for
the environment."

Butch Meyer, technical director for the Firestone Indy Lights Series,
adds:"The Indy Racing League has always been an innovator in bringing
revolutionary
products from the race track to the consumer. Ethos FR(R) is a product that
people need to know about with fuel prices on the rise."

Miguel Gallimore, president of Ethos distributor For Earth, Inc., says:
"We're
proud to be a team sponsor of the Firestone Indy Lights Series because the Indy
Racing League understands the importance of the green initiative. The Ethos
FR(R) product is all natural, reduces emissions, and improves gas mileage.
Now it's going into the Firestone Indy Lights Series race cars, which is a great
opportunity for everyone."

Ethos FR(R) is an ester-based fuel reformulating product that reduces
harmful
emissions while improving both fuel mileage and engine performance. Ethos
FR(R)'s
ability to integrate easily with existing fueling infrastructures makes it an
effective and realistic pro-environmental step that can be implemented by
organizations and municipalities of all sizes.

For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain
"forward-looking statements" as defined by the Private Securities Litigation
Reform
Act of 1995, including, without limitation, expectations, beliefs, plans and
objectives
regarding future activities. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors, which may cause the actual
results,
performance or achievements of Ethos Environmental to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors include general
economic and business conditions, the ability to acquire and develop future
assets, the ability to fund operations and changes in consumer and business
habits and other factors over which Ethos Environmental, Inc., or any
affiliates, has little or no control.

Contact:
Investor Contact
NetGain Financial, Inc.
Barron Hess
877-ETHOSIR
877-384-6747
barron@netgain-financial.com

Press Contact
Yasmine Rangel
Ethos Environmental, Inc.
619-575-6800
yrangel@ethosfr.com

Copyright 2008, Market Wire, All rights reserved.

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