Derma Sciences MEDIHONEY(TM) Dressing Featured in National Geographic

Announces that U.S. and Canadian institutions are following the lead of
hospitals in Asia and Europe in adoption of the technology

PRINCETON, N.J., May 20 /PRNewswire-FirstCall/ -- Derma Sciences, Inc.
(OTC Bulletin Board: DSCI), a provider of advanced wound-care products,
announced today that National Geographic highlighted its MEDIHONEY(TM)
Dressing with Active Leptospermum (Manuka) Honey in the June issue of the
journal. The full-page story ran in the Health section, and was titled "Sweet
Fix".
CEO Ed Quilty commented, "This is another great example of exposure of our
technology by a large, well-respected member of the media. To date, MEDIHONEY
has been featured on dedicated television news segments on various ABC, NBC,
CBS and FOX affiliates, has been featured in dedicated print newspaper
articles in The Washington Post, The Los Angeles Times, and The Philadelphia
Inquirer, among many other newspapers nationwide and on the prestigious radio
program Marketplace. All this activity helps to raise awareness by clinicians
and consumers alike. The piece in National Geographic further validates that
the technology is resonating with a wide group of people. This level of
interest has helped us to build our salesforce, and we look forward to
bringing the product line to retail pharmacy chains by the end of this year."
About Derma Sciences
Derma Sciences is a global manufacturer and marketer of advanced
wound-care products. Its key product, MEDIHONEY, is sold throughout the world
by Derma Sciences and Comvita New Zealand -- the licensor of the patented
honey-based technology -- and is the leading brand of honey-based dressings
for the management of wounds and burns. The product has been shown to be
effective in a variety of wounds and burns, and was recently the focus of a
large-scale randomized controlled trial on leg ulcers. For more information
about Derma Sciences, Inc., visit its home page on the Internet at
http://www.dermasciences.com.
Contact: Derma Sciences, Inc. Allen & Caron Inc
Edward J. Quilty Rudy Barrio (US Investors)
Chairman and CEO r.barrio@allencaron.com
equilty@dermasciences.com
(609) 514-4744 Brian Kennedy (media)
brian@allencaron.com
(212) 691-8087

SOURCE Derma Sciences, Inc.

Edward J. Quilty, Chairman and CEO of Derma Sciences, Inc., +1-609-514-4744,
equilty@dermasciences.com; or Rudy Barrio, US Investors,
r.barrio@allencaron.com, or Brian Kennedy, media, brian@allencaron.com, both
of Allen & Caron Inc, +1-212-691-8087