Significant Opportunities Exist for Green Cleaning Products According to Kline Report

Significant Opportunities Exist for Green Cleaning Products According to Kline
Report
- Environmentally Sustainable Options Look Profitable Along Value Chain -

LITTLE FALLS, N.J., May 20 /PRNewswire/ -- Environmentally sustainable
products and manufacturing processes are making big gains in the cleaning
products industry, but there are still substantial opportunities for companies
to garner larger shares, according to researchers at Kline & Company, a
worldwide consulting and research firm.
Green Cleaning: A Significant Element of Environmentally Sustainable
Solutions, a new report in Kline's FlashPoint series, examines the role and
makeup of green cleaning products and the opportunities that exist within the
growing market. Outside influences such as advocacy groups, government
agencies, and industry groups have influenced opinions and change throughout
the value chain, from raw materials suppliers and producers to retailers and
end users.
"Green cleaning is the predominant theme in the industry," says Bruce
Boynick, industry manager for Kline's Industrial & Institutional Cleaners
practice. "Customers are actively evaluating ways to decrease their carbon
footprints, whether they are household consumers or away-from-home users such
as schools, factories, or restaurants and hotels."
Currently, truly green cleaners account for only 2% to 5% of the products
sold in the $17.5 billion U.S. cleaning products market for household,
janitorial, food service, and laundry chemicals. However, many products with
green components have been available for some time, including concentrates
sold with dilution and dispensing systems that require less energy to ship,
zinc-free floor finishes, cold-water laundry detergents, and right-sized
packaging.
Kline's report states that greener companies not only develop greener
products and manufacturing processes, they also display leadership in the
value chain and commitment to environmental sustainability in their mission,
values, and management.
"Environmental leadership is occurring at each level of the marketing
channel -- among manufacturers but also among distributors, retailers,
consumers, and away-from-home end users," says Boynick. "Best-in-class
companies not only market green products and programs, but also have more
sustainable operations and exhibit leadership in the marketing channel,
asserts Boynick."
For more information about Green Cleaning: A Significant Element of
Environmentally Sustainable Solutions, go to
www.klinegroup.com/reports/f0704.asp or contact Bruce Boynick at 773-878-3779
or bruce_boynick@klinegroup.com.
About Kline
Kline is a worldwide consulting and research firm dedicated to providing
the kind of insight and knowledge that helps companies find a clear path to
success. The firm has served the management consulting and market research
needs of organizations in the chemicals, materials, energy, life sciences, and
consumer products industries for nearly 50 years. For more information, visit
www.KlineGroup.com.
For more information, contact:
Janice Kriegman
Manager, Marketing Communications
+1-973-435-3440
Janice_Kriegman@klinegroup.com

SOURCE Kline

Janice Kriegman, Manager, Marketing Communications of Kline, +1-973-435-3440,
Janice_Kriegman@klinegroup.com