Gramicci Announces 'Drive Less' Rewards Program For Employees

AGOURA HILLS, Calif., May 20 /PRNewswire/ -- Gramicci, the Agoura
Hills-based outdoor lifestyle apparel manufacturer, is giving its employees an
even greater incentive than skyrocketing gas prices to travel to work by
bicycle, carpool, public transportation or walking.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080514/NYW037LOGO )
Since mid-May, Gramicci employees have been participating in Drive Less --
BBWC More -- a corporate incentive program that rewards them for their
contribution towards lessening their carbon emission footprint on the planet
by traveling to work by bike, bus, walking or in a carpool ('BBWC').
Employees indicate on their weekly time cards or BBWC sheets the days that
they traveled to work using any of the BBWC methods.
The program offers five reward levels based on the number of BBWC days
logged over the course of the next 52 weeks:
Level 1 (30 Days) - $300 gift certificate to Gramicci.com

Level 2 (90 Days) - one additional paid vacation day

Level 3 (180 Days) - $500 gift certificate to any store, restaurant or
other establishment

Level 4 (240 Days) - two additional paid vacation days

Level 5 (One Year) - $500 Gift Certificate to place of choice, three
additional paid vacation days, and feature story on
the company's website as a 'Gramicci Changemaker.'

Drive Less -- BBWC More is the latest initiative from Gramicci to preserve
the environment. In 2006, the company introduced the Greenicci line of
sustainable and organic clothing, for which it was recently named to Apparel
Magazine's list of the industry's Top 50 Innovators. In addition to the
Greenicci line, about four-fifths of the company's packaging and hangtags are
made of Green Seal-certified recycled, chlorine-free papers, printed with soy
ink. Among the company's other corporate business practices which stress a
commitment to the environment is a mandate that all business reports and
presentations are produced paper-free, which reduced internal paper use by 70
percent.
"Making meaningful change towards preserving our world's natural
resources is at the very core of our company's culture," said Marty Weening,
president of Gramicci. "The success of Greenicci, along with our other
initiatives to promote the environment, including Drive Less BBWC More, all
point to our underlying goal of connecting commerce with conscience."
SOURCE Gramicci

General apparel, retail and business media, Lisa Kreda of Parness &
Associates, +1-732-290-0121, parnespr@optonline.net; or outdoor trade and
consumer media, Beth Cochran of BC-OC-What's Up PR, +1-406-579-7909,
cochran@whatsuppr.com, both for Gramicci