Toshiba America Electronic Components to Showcase Advanced LCD and OLED Products...

Toshiba America Electronic Components to Showcase Advanced LCD and OLED
Products and Technologies at SID 2008
Innovative Display Products and Prototypes for Industrial Markets, Mobile
Phones and Portable Electronics, Automotive, and Mobile Computing to be
Featured

IRVINE, Calif., May 20 /PRNewswire/ -- TAEC in Booth #135 -- Toshiba
America Electronic Components, Inc. (TAEC)*, a committed industry leader that
collaborates with customers to create breakthrough designs, will exhibit an
extensive array of next-generation displays and display technologies developed
by Toshiba Matsushita Display Technology Co., Ltd. (TMD)** for industrial
markets, mobile phone and portable electronics, automotive, and mobile
computing in booth #135 at the 2008 Society for Information Display (SID)
International Symposium, Seminar & Exhibition in Los Angeles, CA, May 20 to
22, 2008.
Featured technologies in TAEC's booth this year include Optically
Compensated Bend (OCB), Low Temperature Poly-Silicon (LTPS), Screen Fit,
System-on-Glass (SOG), Light Emitting Diode (LED) backlighting, and Organic
Light-Emitting Diode (OLED) displays. These technologies can be seen in
approximately 50 technology demonstrations and prototype, newly-announced or
commercially-available displays in four application areas: industrial, mobile
phone and portable electronics, automotive and mobile computing.
In addition, a separate OCB technology section features two 9.0-inch WVGA
(800 x 480) LCD displays, one in OCB mode and the other in conventional TN
(twisted nematic) mode, as monitors for a professional HDTV camera in a
comparative demonstration to highlight OCB's fast response time, wide viewing
angle, and color clarity. The commercially available HDTV camera used in the
demonstration also features a TMD 9.0-inch WVGA OCB display as its viewfinder.
Industrial Displays
LED Backlighting
A newly announced lineup of color active-matrix thin-film transistor (TFT)
LCD modules for industrial applications incorporates long-life LED
backlighting systems designed to satisfy the requirements of a broad range of
industrial applications, such as test and measuring equipment, medical
equipment, portable handheld computing devices, and more. The series includes
five new transmissive LCD modules: 5.7-inch QVGA (320 x 240), 6.5-inch VGA
(640 x 480), 8.4-inch SVGA (800 x 600), 8.4-inch XGA (1024 x 768), and
10.4-inch XGA (1024 x 768). Each of these products have replaceable,
long-life, mercury-free(1) LED-based backlighting systems, and are designed
such that a resistive touch panel can be added as an option. The long-life
LED-based backlighting systems provide an average backlight lifetime of 70,000
hours MTTF/MTBF(2), or approximately 8 years continuous operation, which
exceeds that of today's common TFT LCDs for industrial applications utilizing
long-life cold cathode fluorescent lamp (CCFL) backlights.
Another representative industrial display with a replaceable LED backlight
to be shown is a 3.5-inch QVGA (320 x 240) display.
Diverse Industrial-use LCD Lineup
Additional modules representing TAEC's diverse industrial LCD lineup
include products with factory-installed resistive touch panels to benefit
system designers and reduce dust contamination: 7.0-inch WVGA (800x480),
8.4-inch SVGA (800 x 600) and 10.4-inch XGA (1024 x 768) LCD panels. TAEC's
diverse industrial LCD lineup is further represented by modules that address
outdoor and high ambient lighting conditions: two 6.5-inch VGA (640 x 480)
modules, one with an anti-glare polarizer and another with an anti-reflective
polarizer to improve outdoor legibility; a very high brightness, 900
candela/square meter (cd/m2), 12.1-inch SVGA (800 x 600) module for improved
viewability for vending machines, ticket dispensers, or other equipment
installed outdoors; and a low-power, thin and light, transflective mode
8.9-inch WXGA (1280 x 768) for outdoor portable applications.
Displays for Mobile Phones and Portable Electronics
Representative modules will be shown from the broad line of TMD displays
for mobile phones, handheld GPS, portable media players and other portable
electronic devices.
Screen Fit Technology
TMD Screen Fit transparent cover panel technology for cellular phone and
other mobile applications provides impact resistance and improves legibility,
as a result of a special resin injected between the cover panel and the
polarizing film at the surface of the LCD panel. The resin assures optical
integrity between the two materials, minimizes interface reflections and
strengthens the module structure. Compared to a conventional LCD design, in
which the top polarizer film layer of the display is protected by an acrylic
cover panel encasing the hollow space between the cover and the display, a
Screen Fit LCD enhances the display's optical characteristics by eliminating
two boundaries that reflect and scatter light, reducing reflections from the
inner surface of the cover panel as well as the reflections from the surface
of the LCD panel. Luminance is also improved with increased transmittance. At
SID 2008, a side-by-side comparison of a 2.8-inch WQVGA (240 x 400) Screen Fit
module and a conventional TN module of the same resolution and form factor
enable attendees to see the improved legibility provided by Screen Fit
technology. In addition, another side-by-side comparison will be made of a
4.3-inch WQVGA (480x272) Screen Fit module featuring 3000:1 contrast ratio vs.
a similar conventional TN module.
System-on-Glass Technology
A 2.8-inch WQVGA (240 x 400) commercially available SOG display
demonstrates the potential that TMD's LTPS SOG technology offers for
integration of external circuitry onto the substrate glass. The module
achieves improved durability and reliability through integration of analog
circuits (D-A converter and amplifier), driving and power supply circuits, and
an integrated control circuit, as well as integration of row and column
drivers. The reduction in number of components and connections enhances
reliability and contributes to a thinner, lighter weight design and is ideal
for mobile applications.
Thin and Lightweight
Thin glass technology will be demonstrated with a 2.4-inch QVGA (240 x
320) module only 0.99mm thin, including the backlight, which enables even
thinner, lighter weight, and lower power mobile phones. A commercially
available mobile phone utilizing the 2.4-inch QVGA thin glass display will
also be shown.
High Resolution
A high-resolution 3.0-inch WVGA (800 x 480) LTPS TFT LCD module will be
demonstrated, featuring five times the number of pixels as available in the
common QVGA format, with a pixel density of 313 pixels per inch to support
greater information content and superior image quality for web and mapping
applications.
Active Matrix OLED Technology
The excellent color reproduction and true black performance of TMD's top
emission OLED technology will be featured in a technology demonstration of a
3.18-inch WQVGA (240 x 427) active matrix module with an ultra-fast response
time of less than 1.0msec, high brightness of 400cd/m2 and color gamut greater
than 90 percent. Top-emission OLEDs emit light towards the viewer to achieve
higher brightness with lower power consumption, compared to bottom-emission
OLEDs, thereby extending the life of the panel. An OLED panel reproduces
images from light emitted by the fine organic electroluminescent material film
formed on the glass substrate, thus it can provide high-contrast, clear images
with ultra-fast response time for remarkable moving picture performance. In
addition, the OLED panel features an ultra-wide viewing angle, and is thinner
and lighter than an LCD, since no backlighting system is required.
Automotive Displays
In this section, displays for automotive instrument panel, center display
and navigation applications will be featured. OCB technology is particularly
well suited for automotive instrument cluster applications, with its wide
viewing angles and fast response speed that performs exceptionally well even
at extremely cold operating temperatures of -20oC and below. A comparison of
two prototype 12.3-inch double-VGA (1280 x 480) TFT modules, one using OCB
technology and the other using conventional TN technology, will be shown to
demonstrate the fast response, wide viewing angle, and color clarity of OCB
technology. When integrated into an automotive instrument panel, such
full-size displays can be used to switch among multiple views, such as
speedometer and tachometer, navigation guides, meters and gauges, and
rear-view camera system images. A robust, LED-backlit, 3.5-inch QVGA
(240 x 320) instrument cluster display will also be shown. Also, a round
2.4-inch 240 x 240 TFT LCD, enabled by LTPS and LED backlight technologies,
will be featured. Either of these smaller instrument displays could be used
in front of the steering wheel or in other confined spaces typically found in
an instrument cluster panel area.
To represent TMD's wide product line-up of 5.2- to 9.0-inch modules for
both automotive center information, navigation and entertainment applications,
a 5.2-inch WVGA (800 x 480) module for portable navigation and a 7.0-inch WVGA
(800 x 480) module for center information and navigation will be shown, along
with representative commercially-available navigation systems from leading
manufacturers.
Mobile Computing Displays
In the mobile computing section, representative models from the TMD
notebook PC LCD display lineup will be shown, which feature a thin,
lightweight structure achieved through low-temperature poly-silicon
technology, glass thinning and LED backlighting. Combining glass which is
0.3mm thin, or even thinner at 0.2mm, plus LED backlighting in LTPS-based TFT
LCD modules enables and enhances even higher portability in the mobile PC
segment of the marketplace. Modules on display include a 4:3-format 10.4-inch
XGA (1024 x 768), as well as wide-format models featuring 5.6-inch WSVGA (1024
x 600), 11.1-inch WXGA+ (1366 x 768), and 12.1-inch WXGA (1280 x 800)
displays. In addition, commercially available ultra-mobile and mobile PCs from
leading manufacturers will be shown, which use the 0.2mm or 0.3mm thin glass
TMD display modules described above.
In addition, TMD is finding new applications for monochrome-type TFT LCD
displays. The active-matrix TFT-type monochrome displays provide better
contrast ratio and optical performance than more conventional passive-matrix
monochrome displays. Two modules will be demonstrated, a 5.2-inch VGA (640 x
480) and 4.0-inch VGA (640 x 480) display, in addition to two commercially
available electronic translator/dictionary systems which utilize the TMD
display modules described above.
*About TAEC
Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create market-leading
designs. Toshiba is the heartbeat within product breakthroughs from OEMs,
ODMs, CMs, distributors and fabless chip companies worldwide. A committed
electronic components leader, Toshiba designs and manufactures high-quality
flash memory-based storage solutions, discrete devices, displays, advanced
materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging
products, microcontrollers and wireless components that make possible today's
leading cell phones, MP3 players, cameras, medical devices, automotive
electronics and more.
Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation,
Japan's largest semiconductor manufacturer and the world's third largest
semiconductor manufacturer (Gartner, 2007 WW Semiconductor Revenue, April
2008). For additional company and product information, please visit
http://www.toshiba.com/taec/.
**About Toshiba Matsushita Display Technology Co., Ltd
In April 2002, Toshiba Corporation and Matsushita Electric Industrial Co.,
Ltd. merged their LCD businesses into a new joint venture company, Toshiba
Matsushita Display Technology Co., Ltd, now known as TMDisplay. The joint
venture company brings together each company's strengths and capabilities in
LCD technology to satisfy a broad range of customer requirements and market
segments. Today, Toshiba Matsushita Display Technology Co., Ltd. is the
worldwide leader in the field of TFT LCD modules for mobile use. For further
information, please visit the TMD home page at
http://www.tmdisplay.com/tm_dsp/index.htm.
About Toshiba Group
Toshiba Group, a Corporate Citizen of the Planet Earth, is committed to
realizing a better environment. Guided by "Toshiba Group Environmental Vision
2050" Toshiba Group is implementing measures to boost environmental efficiency
by 10 times in FY2050, against the benchmark of FY2000. Toshiba Group is
seeking to reduce CO2 emissions by a total equivalent to 57.6 million tons by
FY2025, through the development and sales of high efficiency power supply
equipment and systems, and the manufacture of environmentally conscious home
appliances and office equipment. By working to mitigate global warming, make
efficient use of resources and control management of chemicals, Toshiba
creates value for people and promotes lifestyles in harmony.
(1) Mercury-Free: Toshiba Matsushita Display Technology Co., Ltd. defines
"Mercury-Free" products as those containing no more than a maximum
concentration value of 0.1 percent mercury(Hg) by weight in
Homogeneous Materials(3). This does not mean that Mercury-Free
products are entirely free of mercury(Hg).
(2) Module MTBF (Mean Time Between Failure) 70,000 hours; backlight MTTF
(Mean Time To Failure) 70,000 hours. MTBF and MTTF are not
guarantees or estimates of product life; they are statistical values
related to mean failure rates for a large number of products which may
not accurately reflect actual operation.
(3) Homogeneous Materials: Toshiba Matsushita Display Technology Co., Ltd.
defines "Homogeneous Materials" to mean a material that cannot be
mechanically disjointed into different materials. The term
"homogeneous" is understood as "of uniform composition throughout," so
examples of "Homogeneous Materials" would be individual types of
plastics, ceramics, glass, metals, alloys, paper, board, resins and
coatings. Toshiba Matsushita Display Technology Co., Ltd. defines the
term "mechanically disjointed" to mean that the materials can, in
principle, be separated by mechanical actions such as unscrewing,
cutting, crushing, grinding or abrasive processes.

Information in this press release, including product pricing and
specifications, content of services and contact information, is current on the
date of the announcement, but is subject to change without prior notice.
Technical and application information contained here is subject to the most
recent applicable TMD LCD product specifications. In developing designs,
please ensure that TMD LCD products are used within specified operating ranges
as set forth in the most recent TMD product specifications. This information
is available from TAEC or from your TAEC representative.
All other trademarks and tradenames held within are the properties of
their respective holders.
SOURCE Toshiba America Electronic Components, Inc.

Jan Johnson of MultiPath Communications, +1-714-633-4008,
jan@multipathcom.com, for Toshiba America Electronic Components, Inc.; or
Poloi Lin of Toshiba America Electronic Components, Inc., +1-949-623-3098,
poloi.lin@taec.toshiba.com