Screenvision Continues to Expand Exhibitor Network with Addition of Southern Theatres

New Deal Marks 5th New Exhibitor Partner Signed And Over 800
Screens Added in 2008
NEW YORK--(Business Wire)--
Screenvision, a leader in cinema advertising, continues to expand
their exhibitor network by signing an exclusive deal with New
Orleans-based Southern Theatres L.L.C., marking the 5th new exhibitor
deal Screenvision has signed in 1st half of 2008. Under this
agreement, Screenvision will hold exclusive on-screen advertising
selling rights and selling rights for promotions for all 18 locations
and 268 screens. Additionally, Screenvision will digitize all of
Southern Theatres' locations, increasing Screenvision's overall
digital screen count to close to 7,000 and allowing for presentation
of alternative content offerings. Southern Theatres L.L.C. develops
and operates The Grand Theatres and Amstar Cinemas, all
state-of-the-art multiplex stadium seating movie theatres across 15
DMAs including Houston, Orlando, Charlotte and Greenville.

Screenvision's cinema advertising network is comprised of more
than 14,000 screens across 2,300 theatres nationwide and reaches 92%
of U.S. DMAs, with audience delivery skewing largely toward A/B County
areas. Screenvision also produces the only host-format entertainment
preshow in the cinema advertising industry, which airs across
Screenvision's High Definition digital network of 7,000 screens.

In recent months, Screenvision has added to its nationwide network
by signing several top exhibitors including Florida-based Frank
Theatres, Dallas-based Movie Tavern, Detroit-based Emagine
Entertainment Inc., and most recently Indiana-based Great Escape
Theatres. Since January of this year, Screenvision has grown its
network by 800 screens.

"This has been a tremendous time for Screenvision in recent months
as we've continued to grow our exhibitor network with truly terrific
partners in key DMAs," said Darryl Schaffer, Executive Vice President,
Exhibitor Relations, Screenvision. "To keep the momentum going, we're
very excited to be adding Southern Theatres to our network, a truly
high quality and continually expanding circuit."

Timothy Spain, COO Southern Theatres added: "We're very happy to
have appointed Screenvision our exclusive cinema advertising partner.
As we continue to expand our circuit, we're confident Screenvision
will be able to deliver innovative and fresh advertising partners on a
stable digital platform. They have a superb sales force, technological
expertise, entertaining programming and a very flexible approach to
meet our needs. We look forward to this new and exciting partnership."

"With the valuable addition of Southern Theaters, we have added
more than 800 new screens to the Screenvision network since January,
further growing our already strong national, regional and local
networks and delivery capability for our advertisers," added Michael
Chico, Executive Vice President, Sales and Marketing, Screenvision.

ABOUT SCREENVISION

Headquartered in New York, N.Y., Screenvision is a leading
national cinema advertising company, offering on-screen advertising,
in-lobby promotions and integrated marketing programs to national,
regional and local advertisers and providing comprehensive cinema
advertising representation services for its theatrical exhibitor
partners. In the U.S., the Screenvision cinema advertising network is
comprised of more than 14,000 screens in over 2,300 theatre locations
across all 50 states and 92% of DMAs nationwide and delivers more than
550 million consumer impressions annually through 150 theatrical
circuits, including 13 of the top 20 exhibition companies.
Screenvision is a joint venture between ITV plc (LSE: ITV), the UK's
largest commercial television network, and Thomson (Euronext Paris:
18453; NYSE: TMS), a global supplier of technology, services, and
systems to the media and entertainment industries. For more
information: http://www.screenvision.com.

ABOUT SOUTHERN THEATRES

Southern Theatres, L.L.C., owned and operated by George Solomon,
was formed in May of 2002. George has been in the theatre business
with his family for over 50 years and launched Southern Theatres,
L.L.C. to develop and operate state-of-the art multiplex
stadium-seating movie theatres.

In April 2005, Veronis Suhler Stevenson (VSS) announced that it
would make a $30 million equity investment in Southern Theatres,
L.L.C. VSS is a private equity mezzanine capital fund management
company dedicated to investing in media, communications and
information industries in North America and Europe.

Southern Theatres, L.L.C. is responsible for the daily operations
of The Grand Theatres and Amstar Cinemas in 18 locations with 268
screens in Alabama, Florida, Georgia, Kentucky, Louisiana,
Mississippi, North Carolina, South Carolina and Texas. Southern
Theatres, L.L.C. is headquartered in New Orleans, LA. For more
information, please visit www.thegrandtheatre.com.

Dan Klores Communications
Jeffrey Klein / Kylene Sullivan
212-685-4300
Jeff_Klein@dkcnews.com / Kylene_Sullivan@dkcnews.com

Copyright Business Wire 2008