Fletcher Martin Creates Interactive Game-Ad for BioLab(R) UV for BioGuard(R)

'The Sanitizer' Game Allows Consumers to Zap Germs in the Water Just Like
BioLab UV

ATLANTA, May 20 /PRNewswire/ -- Just in time for Memorial Day, integrated
marketing communications agency, Fletcher Martin ( www.fletchermartin.com )
launched an interactive game to educate consumers on BioGuard's new UV
sanitizing unit, BioLab UV ( www.biolabuv.com ). The banner-ad game is
designed to entice consumers to click-and-play, while providing product
details about UV.
In the game, created using Pointroll, players can target and shoot
bacteria and germs as they appear in the water before they reach an
unsuspecting swimmer.
"BioGuard's new UV system is an environmentally-friendly way to use
ultraviolet energy to make 99.9% of the microscopic organisms in pools
inactive," says Brad Sarmiento, VP/Creative Director - Interactive for
Fletcher Martin. "BioGuard is taking this opportunity to educate consumers
about their exciting new technological breakthrough by introducing a new rich
media game banner called 'The Sanitizer.' The objective of the game is to
allow customers to exact a little vengeance on germs with the UV gun and
protect little Jimmy from harm. Throughout the game play, there are many
chances to learn more about the product. Once all the creatures in the pool
are eliminated, you have the opportunity to click onto a website describing
more information about BioGuard's UV System."
Just in time for pool season, the banner-game will appear on the Scripps
Network, HGTV.com, DIY.com, and FineLiving.com, as well as the Backyard Fun
section of www.bioguard.com/us . The target audience is both current and
soon-to-be pool owners.
BioLab UV, the UV Supplemental Sanitizing Unit from BioGuard, utilizes
ultraviolet (UV) light technology to assist the primary sanitizer in providing
an additional layer of protection against viruses, bacteria, cysts and
protozoa. When used with a recommended BioGuard pool treatment system, the
BioLab UV technology improves swimmer comfort and allows chlorine to work more
efficiently against harmful contaminants.
"Fletcher Martin has impressed us with their clever and creative approach
to drawing more attention to BioGuard UV and we believe the outcome will
result in increased traffic and education about the product," said Israel
Saari of BioLab, Inc. "With very little time to turn it around, their team met
the deadline and our budget and delivered a fantastic result."
About Fletcher Martin
Fletcher Martin is an integrated marketing communications agency owned by
the executive management of the agency and MDC Partners, Inc., one of the
world's leading marketing communications firms. Founded in 1979, Fletcher
Martin helps clients disrupt their category or industry by providing insights
and context to drive and change business. This disruptive change is led by
the agency's unique specialty consulting capability. Compensation is
performance-based, and plans are executed through advertising, interactive,
direct marketing and public relations services. For more information, visit
www.fletchermartin.com
SOURCE Fletcher Martin

Jennifer A. Jones of Fletcher Martin, +1-404-720-8149,
jajones@fletchermartin.com