Wrigley Gives All Candy Expo(R) First Look at Summer's New Product and Packaging...

Wrigley Gives All Candy Expo(R) First Look at Summer's New Product and
Packaging Innovations
Great-Tasting Eclipse(R) Gum and Mints Now Help Kill Bad Breath Germs

CHICAGO, May 20 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Company
(NYSE: WWY) today will give visitors to the All Candy Expo(R) a first look at
Eclipse gum and mints, which the company earlier announced will be the first
in the U.S. to include magnolia bark extract (MBE) -- a natural ingredient
proven to help kill the germs that cause bad breath. This breakthrough
follows a 2007 Wrigley study that revealed the germ-killing benefits found in
MBE, which has origins in traditional Chinese medicine.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080520/AQTU111)
"Now people will get the best of both worlds in their favorite Eclipse gum
and mints -- great taste and the ability to help kill germs that cause bad
breath," said Paul Chibe, Wrigley's Vice President of North American Gum
Marketing. "For Wrigley to offer this natural germ-killing ingredient is a
breakthrough in the breath-freshening gum and mint categories, and the All
Candy Expo is the perfect place to introduce these and other great Wrigley
product and packaging innovations set to launch this summer."
Eclipse gum with MBE will appear on store shelves this summer in
Spearmint, Winterfrost(R), Polar Ice(R), Peppermint and new Fresh & Cool
flavors with a suggested retail price of $1.09 for the 12-pellet pack and
$2.99 for the Big-E-Pak(R). Eclipse mints with MBE will be available in
September 2008 in Spearmint, Peppermint, Winterfrost and Cinnamon Inferno(R)
with a suggested retail price of $1.49. Additional 2008 packaging and
flavor innovations from Wrigley include:

-- Slim Pack(TM): a sleek, 15-stick envelope package that is more durable
and portable for today's consumers. The new packaging is coupled with
significant flavor improvements across both Extra(R) and Wrigley's(TM)
Brands (Juicy Fruit(R), Doublemint(R), Big Red(R), Winterfresh(R) and
Wrigley's Spearmint(R)).
-- Extra(R) Fruit Sensations(TM): a new sugar-free line from Extra(R) will
come conveniently packaged in Wrigley's new Slim Pack in four
great-tasting, long-lasting fruit flavors, including Strawberry Banana,
Berry Pearadise(TM), Island Cooler(TM) and Sweet Watermelon. To
celebrate the launch, Extra Fruit Sensations will be an official
sponsor of Fox's SO YOU THINK YOU CAN DANCE(R) this summer.
-- Orbit(R) Sangria Fresca(TM) and Fabulous Fruitini(TM): the No. 1
selling gum in the U.S. will introduce two new fruit flavors in
response to growth in the fruit category. Fabulous Fruitini(TM) is a
creative mix of fruit flavors. Sangria Fresca, a sweet berry flavor
with a citrus twist, reflects the popular infusion of Latin flavors in
the U.S.
-- 5(TM) Lush(TM) and Elixir(TM): introduced in spring 2007, 5(TM) is a
groundbreaking, sugar-free stick gum with mouth-freshening,
long-lasting flavors and invigorating sensations consumers can feel as
they chew. 5 will enter the rapidly growing fruit-flavored gum segment
by introducing two new flavors, Lush and Elixir. Elixir is a
mouthwatering berry flavor, while Lush offers a crisp tropical flavor
sensation. Both new flavors will come in the signature sleek, black
envelope pack.
-- Altoids(R) Creme de Menthe: Altoids Creme de Menthe mints combine the
popular sweet flavor of Creme de Menthe with Altoids Curiously Strong
Mints(R), offering consumers a completely new Altoids experience. Creme
de Menthe is the first major Altoids classic mint flavor innovation for
the No. 1 mint brand since Spearmint was introduced in 2003. The new
mints will also be available in Altoids Dark Chocolate Dipped Mints.

About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy candies,
lollipops, and chocolate. The Company has global sales of $5.4 billion and
distributes its world-famous brands in more than 180 countries. Three of
these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have
heritages stretching back more than a century. Other well-loved brands
include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R),
Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R),
Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool
Air(R) and 5(TM).
SOURCE Wrigley

Brian Wright, Director - Marketing Communications, +1-312-645-3057, or
Jennifer Jackson-Luth, Manager - Marketing Communications, +1-312-645-8876,
both of Wm. Wrigley Jr. Company