Miss Mary Bobo's Celebrates 100 Years of Southern Hospitality

Jack Daniel Distillery Plans Centennial Events for Historic
Boarding House
LYNCHBURG, Tenn.--(Business Wire)--
Miss Mary Bobo's Boarding House in Lynchburg, Tenn. will celebrate
its 100th anniversary in 2008, marking a century of providing
traditional southern cooking to visitors from around the world. The
Jack Daniel Distillery will celebrate the historic restaurant's
centennial with special events, special guests and of course, special
dinners featuring home-cooked southern fare served family-style with
plenty of southern charm and hospitality.

Mary and Jack Bobo opened the Bobo Hotel in September, 1908 in the
stately white Federal-style house on Main Street, just off the town
square. Miss Mary quickly built a successful business, popular with
single school teachers, traveling salesmen and federal revenuers
stopping by to check on the local distillery. The tax man didn't have
to go far - Mr. Jack himself often took his noonday meal at the
boarding house.

"Dinner at Miss Mary Bobo's may have been the early 20th century
version of a power lunch," Lynne Tolley, proprietress of Miss Mary
Bobo's and great-grandniece of Jack Daniel said. "Jack Daniel and Lem
Motlow were both frequent guests, and the local bank president, Tom
Motlow, lived here. No longer a boarding house, we like to focus more
on hospitality and good food, but we still hear a little business
being discussed around the tables from time to time."

Miss Mary Bobo actively managed the boarding house until a hip
injury slowed her down at the age of 98. With the help of her staff,
she continued to serve a midday meal until her death in 1983, just shy
of her 102nd birthday.

The Jack Daniel Distillery bought the historic boarding house in
1984 to preserve one of Lynchburg's oldest establishments. Today it is
one of the South's most famous family-style restaurants, with
reservations required well in advance and sold-out dinners most days
of the week. However, should you find yourself near Lynchburg
unexpectedly, please give us a call and see if there is a spot at the
table. Walk-in guests are welcome and will be accommodated if space is
available; visitors should always check availability by calling ahead.

"Gathering around the table for dinner at Miss Mary's today is not
that different than it was when Miss Mary started her business 100
years ago," Tolley said. "Our guests may call ahead and travel a
little farther to get here, but they leave with the same appreciation
for good, Tennessee cooking, as well as at least a dozen new friends."

Throughout 2008, the Jack Daniel Distillery will celebrate the
100th anniversary of Miss Mary Bobo's Boarding House with several
activities and events focusing on the history and heritage of this
National landmark. The celebration will also pay tribute to the unique
talents, groundbreaking business acumen and shear tenacity of Miss
Mary Bobo herself.

Midday dinner is served at Miss Mary Bobo's Boarding House at
11a.m. and 1p.m. Monday through Saturday and during the summer, an
additional seating at 3 p.m. Thursday through Saturday. The menu
varies daily but always includes generous helpings of meat,
vegetables, cornbread or biscuits, freshly brewed iced tea and
homemade desserts. In addition, a dish prepared with just a touch of
the "hometown product" regularly graces the table. Even with the
additional seating, reservations are required and can be made by
calling 931-759-7394.

To get to Miss Mary's from Nashville, take I-24 East to
Murfreesboro (exit 81A). Take Highway 231 south to Shelbyville. Take
Highway 82 South from Shelbyville until it ends. Turn right on Highway
55 to the first (and only) street light. Take a left at the light and
then an immediate right onto the Lynchburg town square. After turning
right at the gazebo, Miss Mary's is the third house on the left with a
white picket fence.

Officially registered with the U.S. government in 1866, Jack
Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered
distillery in the United States and is on the National Register of
Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery
is the maker of world-famous Jack Daniel's Old No. 7 Tennessee
Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single
Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails.

for Jack Daniel's
Jill Meyer, 615-780-3397

Copyright Business Wire 2008