Six Leadership Teleconferences on the Fascinating Phenomenon of Scent Marketing

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Tue May 20, 2008 11:43am EDT 

NEW YORK--(Business Wire)--


   Why: Scent Marketing is Experiencing Explosive Growth Across a
Wide Range of Industries and Will Soon Impact Almost Every Sector and
Consumer

   Whiff! The Revolution in Scent Communication in the Information
Age, is The First and Definitive Book to Encompass This Exploding
Trend, to be Launched at the Scent World Conference & Expo June
29-July 1 (New York City), The First Ever Scent Marketing Conference

   Who: Whiff! Authors C. Russell Brumfield and James Goldney Will be
Joined by the Scent Marketing Institute's Founder, Harald Vogt, to
Discuss the Science, Technologies and Methodologies Taking Place in
This Field, and Their Impact in the Marketplace

   When: A New Topic Every Tuesday at 7:30pm EDT, Between Tuesday,
May 20 and Tuesday, June 24 (Schedule Below)

   Where: By Teleconference; 1-605-475-6000; Access Code 770359
(There are no Costs for These Events)

   Note: Seminar participants can register for the three free books
given away on each call - visit www.askthewhiffguys.com

   Teleconference Schedule:

   May 20 - Olfactory Facts(TM) Late-Breaking Research That Reveals
the Amazing Powers and Influences of Scent

   May 27 - Your Branded Scent Signature - The Four Keys to Creating
Your Scent Script - "Message, Target, Trigger, and Delivery"

   June 3 - Overcoming Objections - Well-Conceived Answers and
Explanations to age-old Questions About Scent Abuse, Pollution, and
Scent-Sensitive Consumers

   June 10 - Retail Scent Marketing Strategies - Achieving a Lasting
ROI in the Marketplace: Environmental, POP, and Signage Delivery with
Software Tracking Systems

   June 17 - The Fragrance Media(TM) - A Look at Scent Marketing
Through Print, Packaging, Fabrics, Microencapsulation, and Micro &
Macro Delivery Systems

   June 24 - Designing Scented-Spaces - Innovative Scent-Strategies
for Interior and Architectural Design in Branding the "Guest
Experience"

Roher Public Relations
Phillip Bergman, 914-741-2256, ext. 302
pbergman@roherpr.com

Copyright Business Wire 2008
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