Special Report will Guide Health Plans and Healthcare Providers in their Interactions...

Special Report will Guide Health Plans and Healthcare Providers in their Interactions with Retail Clinics

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c92335) has announced the
addition of "Retail Clinics 1.0: Selling the Care Model to Payors and
Providers" to their offering.

Retail clinics: boon or bane for healthcare? While payors and
providers examine the model, large numbers of satisfied consumers have
already voted with their feet, flocking to the 1,000-plus retail
clinics in the United States and sampling from their narrow menu of
medical services.

Retail Clinics 1.0: Selling the Care Model to Payors and Providers
offers advice from the retail clinic trenches, where many health plans
already reimburse for services dispensed at retail clinics and
providers are partnering with or launching their own retail or
"convenience" clinics.

This 40-page special report will guide health plans and healthcare
providers in their interactions with retail clinics. Helping to assess
retail clinics' role in the healthcare continuum are two organizations
that are exploring how these clinics fit into their strategic plan.
Dr. Steven Goldberg, corporate medical director at Humana, describes
the changes in the healthcare landscape that resulted in the retail
clinic opportunity and discusses Humana's decision to include
MinuteClinic (a national chain of retail clinics) in its provider
network.

Offering the provider perspective is Dr. Thomas N. Atkins, medical
director of Sutter Express Care, a drugstore-based chain of medical
clinics launched by Sutter Health, a network of hospitals and doctors
serving Northern California. Dr. Atkins shares Sutter Health's retail
clinic launch plan and the business and clinical lessons Sutter Health
is learning from the experience.

While consumers generally agree that retail clinics fill a
well-documented gap in primary care, organized medicine's opinions on
retail clinics are as varied as positions from the College of
Emergency Physicians (CEP), the American Academy of Family Practice
(AAFP), the American Society of Internal Medicine (ASIM) and the
American Academy of Pediatrics (AAP), many of which are included in
this special report. Against a backdrop of HIN e-survey results on
retail clinics' impact on healthcare, Dr. Atkins and Dr. Goldberg also
provide details on:

- Defining a retail clinic: what it is, and what it is not;

- Determining the scope of care and measuring quality and clinical
services;

- Ensuring continuity of care and integrating care provided by
retail clinics into the provider network;

- Practical considerations -- clinic location, staffing, hours and
pricing;

- Building the relationship with the retail partner and competing
with commercial retail clinic operators;

- Modifying marketing when the usual hospital strategy doesn't
work;

- Selling the idea to other providers in your network;

and much more.

PLUS, this report contains 13 pages of Q&A for retail clinic
payors and providers on handling repeat patients, assessing impact on
ER admissions, and deciding whether a retail clinic counts as a
medical home.

This report is based on a 2008 audio conference on the role of
retail clinics in the healthcare continuum.

- The Healthcare Industry Reacts to Retail Clinics: HIN e-Survey
Results

Retail Clinics: Threat or Opportunity?

Competing with Retail Clinics

Health Plans and Retail Clinics: An Uneasy Partnership

The Consumer's Comments

- The Payor's Perspective on the Emerging Trend of Retail Clinics

Defining a Retail Clinic

Putting the Debate into Perspective

Looking Toward the Future

- The Sutter Express Experience: How a Provider Network Launched
Its Own Retail Clinics

Program Design Elements

Clinical Administrative Protocols

Making an Impact with Marketing

Quality Oversight

Compliance in California

Clinical Challenges

Business Model Considerations

- Q&A: Ask the Experts

Location, Location, Location

Retail Clinics and the PCP

Out-of-Network PCPs

Operational Challenges

PCP Follow-Up

Quality Assurance Monitoring

Retail Clinics and Medicare/Medicaid Beneficiaries

Marketing Retail Clinics

Repeat Patients

Reducing ER Admissions

Patient Education

Financial Deficits and Breaking Even

Patient Volume

Member Feedback

Reimbursements and Copayments

The Retail Clinic's Role in the Medical Home

- Glossary

- For More Information

- About the Authors

For more information visit
http://www.researchandmarkets.com/reports/c92335

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008