Pacific Life Extends Support to the 401(k) Market

NEWPORT BEACH, Calif.--(Business Wire)--
Pacific Life Insurance Company has added a new team to support
401(k) initiatives, the Retirement Plan Consultants (RPCs). "Our field
force asked for help in the retirement area, and we are providing
resources to support them," says Reed Lloyd, assistant vice president,
Advanced Marketing Department in Pacific Life's Annuities & Mutual
Funds Division.

The RPCs are strategically located throughout the country to help
financial professionals introduce Pacific Life's mutual funds for
401(k) plans to existing and potential employer clients, as well as
support Pacific Life's Individual(k) Program. Pacific Life launched
its Individual(k) Program in September 2004 for self-employed business
owners and their spouses. The RPC team includes Patrick Lutes, Jason
Orsini, Ruben Ramirez, and Bill Robuck.

The three main objectives of the four RPCs will be to help
financial professionals identify potential client opportunities, serve
as a liaison between third-party administrators and financial
professionals to share information such as 401(k) plan administration,
and work with Pacific Life's internal teams to support broker/dealer
retirement specialists. With more than 75 years of combined experience
and knowledge of the complexities involved in the 401(k) market, this
team is uniquely designed to facilitate these relationships and sales.

Founded in 1868, Pacific Life provides life insurance products,
annuities, and mutual funds and offers a variety of investment
products and services to individuals, businesses, and pension
plans.(1) Pacific Life counts more than half of the 50 largest U.S.
companies as clients(2) and is a member of the Insurance Marketplace
Standards Association (IMSA), whose membership promotes high ethical
standards for the sale of individual life insurance and annuities. For
additional information about Pacific Life, including its current
financial strength ratings from A.M. Best, Fitch Ratings, Standard &
Poor's, and Moody's, visit the company Web site at
www.PacificLife.com.

(1) Product features and availability vary by state.

(2) Data compiled by Pacific Life using the FORTUNE 500(R) list as
of April 2007.

This material is not intended to be used, nor can it be used by
any taxpayer, for the purpose of avoiding U.S. federal, state, or
local tax penalties. This material is written to support the promotion
or marketing of the transaction(s) or matter(s) addressed by this
material. Pacific Life, its affiliates, distributor, and
representatives do not provide tax, accounting, or legal advice. Any
taxpayer should seek advice based on the taxpayer's particular
circumstances from an independent tax advisor.

You should carefully consider an investment's risks, charges,
limitations, and expenses. This and other information about Pacific
Life Funds and Pacific Life are provided in the applicable product and
underlying fund prospectuses. These prospectuses are available from
your registered representative. Read them carefully before investing.

Pacific Life Insurance Company, Pacific Select Distributors, and
Pacific Life Funds do not provide any Individual(k) or 401(k) plan
administrative services. Please contact your plan administrator for
any questions relating to your 401(k) plan. Neither Pacific Life nor
its representatives give tax or legal advice.

Share values will fluctuate, and when redeemed, may be worth more
or less than the original cost. Pacific Life Insurance Company is
licensed to issue life insurance and annuity products in all states
except New York.

Variable products are issued by Pacific Life Insurance Company.
Portfolio Optimization Funds are offered by Pacific Life Funds. These
products are distributed by Pacific Select Distributors, Inc. (member
FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and are
available through licensed third-party broker/dealers.

Pacific Life Insurance Company
June Arce, 800-722-2333 (Ext: 6916)

Copyright Business Wire 2008